Our research process is non-linear. We gather images and bits of information on the place, or the thing, or the idea we are working on. And we kind of bounce off them, looking for the elegant solution – or the big idea – that initial “big idea” that provides the spine for something that can, potentially, be great. And by “big idea” we mean the right idea, at the right time, in the right place, for the right market. Each project is a puzzle and “the big idea” is the solution, but it’s never easy to find. — Gary Goddard