Tuesday, May 18, 2021

A visit to Holiday World & Splashin’ Safari with Jumana Brodersen

Theme park master planner and IPM guest blogger Jumana Brodersen of The Jco recently visited Holiday World & Splashin’ Safari in Santa Claus, Indiana, accompanied by a group of teens. She shared her photos and observations.

All photos by Jumana Brodersen unless otherwise indicated.

It was the last weekend of the season and crowded even though the day was rainy. Supplying the “holiday” factor are themed areas based on holidays: 4th of July, Halloween, etc. We indulged in a Thanksgiving turkey dinner for lunch.

I was impressed by how well they take care of the guests’ comfort and thereby reinforce the value of the admission price. First, the free beverages: Scattered throughout the park are self-serve Pepsi Oasis stations that allow guests to refill whenever they like at no charge.

Photo: Holiday World

There’s also ample seating in the food service and the family areas. Lockers and showers were plentiful. Handicapped access features were convenient and easy to locate. There’s something for everyone: The patrons are mostly families and all were engaged. I’m sure that many of them are locally based and make frequent repeat visits.

The property is about 30% waterpark. Splashin’ Safari has a nice balance of state-of-the-art water rides and attractions and will be adding another in 2012, the Mammoth water coaster. Holiday World’s rides are mostly geared to youngsters, but there’s a good roller coaster selection, dominated by the huge and hugely popular wooden coaster “The Voyage.”

The architecture of the park is simple, and the natural terrain is beautiful.

Regional parks such as Holiday World have close relationships with their audiences. It’s important for park designers and master planners to engage with the employees and managers who know the day-to-day reality of the property as well as with the top brass. The designer/planner brings strategic thinking and big-picture perspective, the operators and operations people bring intimate knowledge from their daily experience and interactions with guests, and the result is creative synergy. Visiting this park, I was reminded of Tim Cuddihy, a now-retired former colleague from my days at SeaWorld Parks & Entertainment. He was general manager of Water Country USA (Williamsburg) and then became general manager of Aquatica (Orlando) for its opening and first years. Tim pointed out that you should always build your flatwater attractions first and then your slides.

The high-dive show in the Halloween section of Holiday World is excellent.

This park is doing most things right. But every property can use some improvement, and all must look for ways to refresh in order to stay competitive. Holiday World & Splashin’ Safari would, in my opinion, benefit from some retrofitting to make the older section of the park flow as well as the newer areas, and tie the two more closely together. I think they’d also do well to add some more attractions to the theme park that would appeal to teenagers and adults. But it’s clear that this unique park is beloved by its customers and that those customers are very loyal. –J.B.

Email Jumana Brodersen at jumana [AT] thejco. com.

Related articles and news:
Interview with international theme park master planner Jumana Brodersen
Jumana Brodersen master plans new children’s area, Klump Island, for Tivoli Gardens
TripAdvisor names Splashin’ Safari top water park 
More stories about Holiday World
Park profile: Aquatica
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The greenbuilding of Jungala for Busch Gardens Tampa
Holiday World hosts Golden Ticket Awards and receives multiple honors

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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