Serving the themed entertainment community

Latest News

  • City of Edmonton renames road to honor planetarium pioneer Ian McLennan
  • Creative Technology celebrates women in AV worldwide
  • Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
  • St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis
  • Extreme Engineering completes Cloud Coaster at Quest, Doha Oasis
  • Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
  • WonderWorks Pigeon Forge introduces new STEM exhibit explaining Earth’s spheres
  • Registration now open for Integrated Systems Europe (ISE) 2021, FREE registration for IPM readers
  • Home
  • Opportunity Hub
    • Leads & Opportunities
    • Webinar Calendar
    • Submit a Webinar
  • Explore
    • Features
    • News
    • COVID-19
  • Issues
    • 2020
      • #85 – Looking forward to the future
      • #84 – Everything the industry has to offer
      • #83 – Waterparks and more!
      • #82 – Solving Problems with Innovation
      • #81 COVID-19 and beyond
      • IPM guide to AV 2020
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • IPM books
    • Screens to scenes: Christie’s visual technology
    • Tales from the Expo
    • Themed entertainment in academia
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Checking In: WyldBlue Entertainment

Dec 05, 2013 Martin Palicki Business, IPM Interviews, News, People, Theme Parks Comments Off on Checking In: WyldBlue Entertainment


Checking In: WyldBlue Entertainment

1) What is WyldBlue Entertainment?

WyldBlue Entertainment is a leading international creative consulting, project management, design development and production company that specializes in all disciplines of leisure entertainment, production and e-media. We strive to create magical guest experiences that not only tell a great story, but make the most of safety, the environment and culture, while improving the quality of life.  Fresh, clever and inventive, WyldBlue excels in project design development, project management and operations.

 

2) WyldBlue is celebrating its tenth anniversary. How did the company get started?

Principals Jim King and Jan Shaw have known each other and worked together on projects for over 20 years.  No matter where in the world we were working, we kept crossing paths.  Ten years ago, we realized that we compliment each other’s strengths, and in a “V8 moment” said, “Why aren’t we working together as Partners?”  We launched WyldBlue by developing and producing a Travel TV series, the “Soarin’” attraction dedication and “California Dreamin’” International Press Event at Epcot.

 

3) Ten years ago we were in the middle of the post- “9/11” slump.  How has the market changed since then?

Post “9/11”, the “new economy”, corporate mergers and political games all had a major influence on how companies conducted business.  Many companies had to close their doors. It was a lean time that forced companies who wanted to stay in business to re-invent themselves by diversifying.  WyldBlue survived by changing strategies and creating new solutions. We also asked our clients what they needed from us in order to succeed.  We encouraged them to use a modular phase planning approach that breaks down projects in bite size, affordable pieces, while completing a long term goal. We saw the need to do some things better for our clients, and adjusted to fit their needs.  We developed relationships and strategic alliances with companies to team together, created new and licensed intellectual properties, and focused on technology of the future so that our clients’ projects would be prepared when everything turned back on again.  Our patience paid off.   Now we are seeing a positive upswing as projects are coming alive again.  Recently, WyldBlue has been signed as Owner’s Reps /Project Management firm for two large U.S. development projects, and are being considered for a few overseas projects.  In addition, we are in pre-production for two reality series and Webisodes.

 

4) What regions or specific market segments do you find the most promising for future growth?

Many of the projects that are crossing our desks are mixed-use entertainment destination resorts, large theme park projects and dark ride attractions. The need for multiple revenue streams is critical. We have been advocating for interactive experiences to replace traditional queue lines. We see substantial projects coming out of China, with a great need for companies like ours that possess wider, more balanced design, master planning, project management, ride and show design development, and operational knowledge to support the growth of projects in China and other areas.  Eastern Europe and underserved regions like India are indicating potential.

 

 

5) What big predictions do you have for the themed entertainment industry ten years from now?

We envision projects with long term forecasts of 10-20 years ahead to stay on the cutting edge. We predict explosive growth in family-oriented projects, as more countries grow their middle class consumer.  Based on what we are working on, new technology will be an amazing game changer. However, although technology is a great tool and delivery system, content, story and experience continue to drive the industry. IP-driven experiences and interactivity will rise, while the more traditional media will fall away.   We predict that immersive guest experiences and audience interactivity with special effects will continue to evolve as consumers become more sophisticated. Themed entertainment of the future will be more esoteric, simulated, interactive experiences for guests to become more actively involved, rather than as passive observers.

www.wyldblueent.com

Jan Shaw                               Jim King
818.450.7469                       818.445.8902

Share this:

  • Tweet
  • Print

  • attraction design, Entertainment, wyldblue
  • tweet
Related articles
  • InPark exclusive: Two new attractions grace the City of Sails
    InPark exclusive: Two new attractions...

    Comments Off on InPark exclusive: Two new attractions grace the City of Sails

  • In the global pandemic, should you be making ventilators?
    In the global pandemic, should you be...

    Comments Off on In the global pandemic, should you be making ventilators?

  • IAAPA announces 2019 Brass Ring Award Entertainment finalists
    IAAPA announces 2019 Brass Ring Award...

    Comments Off on IAAPA announces 2019 Brass Ring Award Entertainment finalists

  • Niagara Parks Commission issues RFQ for attraction and leisure design consulting services
    Niagara Parks Commission issues RFQ for...

    Comments Off on Niagara Parks Commission issues RFQ for attraction and leisure design consulting services

More in this category
  • City of Edmonton renames road to honor planetarium pioneer Ian McLennan
    City of Edmonton renames road to honor...

    Mar 08, 2021 Comments Off on City of Edmonton renames road to honor planetarium pioneer Ian McLennan

  • Creative Technology celebrates women in AV worldwide
    Creative Technology celebrates women in...

    Mar 08, 2021 Comments Off on Creative Technology celebrates women in AV worldwide

  • Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
    Pico Group selects AV Stumpfl PIXERA...

    Mar 05, 2021 Comments Off on Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre

  • St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis
    St. Louis CITY SC to create...

    Mar 05, 2021 Comments Off on St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis


Quick Takes

My Tweets

Latest Issue

Leads & Opportunities

  • Creative Technology celebrates women in AV worldwide
    Creative Technology celebrates women in AV worldwide

    Mar 08, 2021 Comments Off on Creative Technology celebrates women in AV worldwide

    " In this article, we look at a handful of these...
  • Themed Entertainment Association hires executive search firm for Executive Director position
    Themed Entertainment Association hires executive search...

    Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director position

    Position profile is anticipated in mid-March
  • Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company client
    Eleventh Hour seeks Technical Proposal Writer/Manager for...

    Feb 16, 2021 Comments Off on Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company client

    The position is ideal for a technical proposal writer who...
  • Little Canada seeks Visual Arts Specialist
    Little Canada seeks Visual Arts Specialist

    Feb 16, 2021 Comments Off on Little Canada seeks Visual Arts Specialist

    Little Canada is a highly detailed and animated journey...
  • Scenario seeks LA-based safety manager
    Scenario seeks LA-based safety manager

    Feb 15, 2021 Comments Off on Scenario seeks LA-based safety manager

    The main office/shop located in San Fernando with various...

Top Posts

  • Crayola IDEAworks® traveling exhibit unleashes colorful creativity in young minds
    Crayola IDEAworks® traveling exhibit unleashes colorful creativity in young minds
  • City of Edmonton renames road to honor planetarium pioneer Ian McLennan
    City of Edmonton renames road to honor planetarium pioneer Ian McLennan
  • What will it mean to postpone Expo 2020 Dubai until 2021?
    What will it mean to postpone Expo 2020 Dubai until 2021?
  • Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
    Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
  • Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
    Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
  • UAE and Israel relations stand to benefit Middle East tourism and Dubai Expo 2020
    UAE and Israel relations stand to benefit Middle East tourism and Dubai Expo 2020
  • St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis
    St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram