Serving the themed entertainment community

Latest News

  • Looking forward, WhiteWater redefines leadership team
  • Mad Systems announces addition of Toni Losier to business development team
  • Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
  • Whitney Hines joins Luci Creative as Senior Project Manager
  • David Gillig joins San Diego Zoo Global as chief philanthropy officer
  • Design Silverfish uses Christie projectors to immerse visitors in South Korean culture
  • Ocubo selects AV Stumpfl’s PIXERA media server software for Immersivus 3D art installation in Lisbon
  • Editorial: Current events and the US attractions industry
  • Home
  • Opportunity Hub
    • Leads & Opportunities
    • Webinar Calendar
    • Submit a Webinar
  • News
    • COVID-19
  • Issues
    • 2020
      • #85 – Looking forward to the future
      • #84 – Everything the industry has to offer
      • #83 – Waterparks and more!
      • #82 – Solving Problems with Innovation
      • #81 COVID-19 and beyond
      • IPM guide to AV 2020
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • IPM books
    • Screens to scenes: Christie’s visual technology
    • Tales from the Expo
    • Themed entertainment in academia
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Falcon’s Creative celebrates 20 years of innovative attraction design

Feb 11, 2020 Joe Kleiman Attractions, Business, Homepage Slider, Museums, News, People, Technology & Media, Theme Parks Comments Off on Falcon’s Creative celebrates 20 years of innovative attraction design


Falcon’s Creative celebrates 20 years of innovative attraction design

Twenty years after Cecil D. Magpuri first opened the doors of his award-winning themed entertainment company, it continues to stand on a stable foundation of positive culture, forward-thinking design, and a strategic roadmap.

Over the last two decades, Falcon’s Creative has offered a multitude of different types of services, with diversification always having been the plan. Cecil, his wife Marty, and Yvette Whittaker, Cecil’s first employee, have been the brain trust that has guided Falcon’s since the beginning. They have closely stuck to the game plan while also evolving some of their methods to remain a leader in a constantly changing landscape.

Falcon’s Treehouse became an official company on February 1, 2000. Because Cecil was already a recognized creative designer, the startup was able to secure a few contracts that helped them build a solid reputation. Through recommendations, including a big one from Walt Disney Imagineering, and a focus on marketing and branding, Cecil and his small company gained a foothold in the themed entertainment and design space, taking on international projects as well as ones closer to home.

In the early days, Cecil wanted to maintain a streamlined overhead, so he planned to hire no more than 21 employees. Fast forward to 2020, and they are now triple that number. The necessary additional team members have been carefully selected to enhance the studio’s capabilities that exist under three brands – Falcon’s Treehouse, Falcon’s Digital Media, and Falcon’s Licensing. Falcon’s Creative Group is the umbrella under which the brands exist. The rebranding came about in 2014 through a series of sessions with brand experts.

Yvette recalls those sessions. “Our spirit came out. We felt we created a voice that was fresh but still held key components from our established brand. We consider that the moment when our identity evolved, which proved to be a pivotal flashpoint in our history.”  

Some highlights of the company’s history include:

Charlie & The Chocolate Factory: The Ride at Alton Towers – Earned first Thea Award

Dragon’s Treasure™ attraction in Macau – Set a new bar for media-based storytelling in a first-of-its-kind 360° dome experience; earned Thea and VES awards

Turtle Trek® at SeaWorld Orlando – Unveiled Spheron® Theater  

Chimelong Ocean Kingdom’s Media Canopy – Produced award-winning content for an unprecedented 10 m x 100 m LED canvas

IMG Worlds of Adventure – Master-planned the world’s largest indoor theme park

Busch Gardens Williamsburg: Battle For Eire – Designed custom solution for virtual reality experience, separating the head mount from the display

Atlantis Sanya – Provided thematic and interior design services as well as art direction for two of the resort’s highly themed areas

Becoming Jane: The Evolution of Dr. Jane Goodall – Premiered Falcon’s Vision™, a customizable augmented reality headset that allows us to develop even more engaging and immersive content

In the years ahead, Falcon’s will take global audiences on new and unexpected journeys by utilizing their unique blend of attraction design, storytelling, visual effects, animation, architectural design, character development, and patented ride technology systems.

Share this:

  • Tweet
  • Print

  • alton towers, anniversaries, atlantis sanya, Battle for Eire, Becoming Jane, busch gardens williamsburg, Cecil Magpuri, Chimelong Ocean Kingdom, Dragons Treasure, Falcon's Creative, IMG Worlds of Adventure, seaworld orlando, themed entertainment design, Turtle trek
  • tweet
Related articles
  • LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
    LEGOLAND Florida Resort to kick off...

    Comments Off on LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda

  • SeaWorld Orlando kicks off 2021 with return of Inside Look
    SeaWorld Orlando kicks off 2021 with...

    Comments Off on SeaWorld Orlando kicks off 2021 with return of Inside Look

  • AOA seeks Show Set Designer
    AOA seeks Show Set Designer

    Comments Off on AOA seeks Show Set Designer

  • SCAD THEDscapes Immersion Challenge showcases student team designs for variety of environments and venues
    SCAD THEDscapes Immersion Challenge...

    Comments Off on SCAD THEDscapes Immersion Challenge showcases student team designs for variety of environments and venues

More in this category
  • Looking forward, WhiteWater redefines leadership team
    Looking forward, WhiteWater redefines...

    Jan 22, 2021 Comments Off on Looking forward, WhiteWater redefines leadership team

  • Mad Systems announces addition of Toni Losier to business development team
    Mad Systems announces addition of Toni...

    Jan 21, 2021 Comments Off on Mad Systems announces addition of Toni Losier to business development team

  • Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
    Rock Solid: Stoneface sculpts natural...

    Jan 21, 2021 Comments Off on Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more

  • Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
    Museums Evolving conference goes...

    Jan 21, 2021 Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic


Quick Takes

My Tweets

Latest Issue

Leads & Opportunities

  • Cedar Fair seeks Corporate Director, Communications
    Cedar Fair seeks Corporate Director, Communications

    Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications

    The position will lead strategy development and execution...
  • Pursuit seeks Financial Analyst, FP&A
    Pursuit seeks Financial Analyst, FP&A

    Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A

    This role will focus on all aspects of financial planning...
  • AOA seeks Show Set Designer
    AOA seeks Show Set Designer

    Dec 26, 2020 Comments Off on AOA seeks Show Set Designer

    There will be a great deal of freedom, which will be...
  • Visualization firm THE THIRD FLOOR has openings for a variety of positions
    Visualization firm THE THIRD FLOOR has openings for a...

    Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions

    THE THIRD FLOOR is currently seeking Postvis Generalists,...
  • CineVenture seeks 3D character animator
    CineVenture seeks 3D character animator

    Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator

    CineVenture develops high-end content for the global...

Top Posts

  • Whitney Hines joins Luci Creative as Senior Project Manager
    Whitney Hines joins Luci Creative as Senior Project Manager
  • David Gillig joins San Diego Zoo Global as chief philanthropy officer
    David Gillig joins San Diego Zoo Global as chief philanthropy officer
  • Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
    Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
  • JRA designs new children's museum in Wisconsin
    JRA designs new children's museum in Wisconsin
  • Legacy Entertainment designing massive LBE for Beijing Enlight Media
    Legacy Entertainment designing massive LBE for Beijing Enlight Media
  • Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
    Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
  • Editorial: Current events and the US attractions industry
    Editorial: Current events and the US attractions industry

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram