Feb 11, 2020 Joe Kleiman Attractions, Business, Homepage Slider, Museums, News, People, Technology & Media, Theme Parks Comments Off on Falcon’s Creative celebrates 20 years of innovative attraction design
Twenty years after Cecil D. Magpuri first opened the doors of his award-winning themed entertainment company, it continues to stand on a stable foundation of positive culture, forward-thinking design, and a strategic roadmap.
Over the last two decades, Falcon’s Creative has offered a multitude of different types of services, with diversification always having been the plan. Cecil, his wife Marty, and Yvette Whittaker, Cecil’s first employee, have been the brain trust that has guided Falcon’s since the beginning. They have closely stuck to the game plan while also evolving some of their methods to remain a leader in a constantly changing landscape.
Falcon’s Treehouse became an official company on February 1, 2000. Because Cecil was already a recognized creative designer, the startup was able to secure a few contracts that helped them build a solid reputation. Through recommendations, including a big one from Walt Disney Imagineering, and a focus on marketing and branding, Cecil and his small company gained a foothold in the themed entertainment and design space, taking on international projects as well as ones closer to home.
In the early days, Cecil wanted to maintain a streamlined overhead, so he planned to hire no more than 21 employees. Fast forward to 2020, and they are now triple that number. The necessary additional team members have been carefully selected to enhance the studio’s capabilities that exist under three brands – Falcon’s Treehouse, Falcon’s Digital Media, and Falcon’s Licensing. Falcon’s Creative Group is the umbrella under which the brands exist. The rebranding came about in 2014 through a series of sessions with brand experts.
Yvette recalls those sessions. “Our spirit came out. We felt we created a voice that was fresh but still held key components from our established brand. We consider that the moment when our identity evolved, which proved to be a pivotal flashpoint in our history.”
Some highlights of the company’s history include:
Charlie & The Chocolate Factory: The Ride at Alton Towers – Earned first Thea Award
Dragon’s Treasure™ attraction in Macau – Set a new bar for media-based storytelling in a first-of-its-kind 360° dome experience; earned Thea and VES awards
Turtle Trek® at SeaWorld Orlando – Unveiled Spheron® Theater
Chimelong Ocean Kingdom’s Media Canopy – Produced award-winning content for an unprecedented 10 m x 100 m LED canvas
IMG Worlds of Adventure – Master-planned the world’s largest indoor theme park
Busch Gardens Williamsburg: Battle For Eire – Designed custom solution for virtual reality experience, separating the head mount from the display
Atlantis Sanya – Provided thematic and interior design services as well as art direction for two of the resort’s highly themed areas
Becoming Jane: The Evolution of Dr. Jane Goodall – Premiered Falcon’s Vision™, a customizable augmented reality headset that allows us to develop even more engaging and immersive content
In the years ahead, Falcon’s will take global audiences on new and unexpected journeys by utilizing their unique blend of attraction design, storytelling, visual effects, animation, architectural design, character development, and patented ride technology systems.
Comments Off on LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
Comments Off on SeaWorld Orlando kicks off 2021 with return of Inside Look
Comments Off on AOA seeks Show Set Designer
Comments Off on SCAD THEDscapes Immersion Challenge showcases student team designs for variety of environments and venues
Jan 22, 2021 Comments Off on Looking forward, WhiteWater redefines leadership team
Jan 21, 2021 Comments Off on Mad Systems announces addition of Toni Losier to business development team
Jan 21, 2021 Comments Off on Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
Jan 21, 2021 Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, CommunicationsThe position will lead strategy development and execution...
Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&AThis role will focus on all aspects of financial planning...
Dec 26, 2020 Comments Off on AOA seeks Show Set DesignerThere will be a great deal of freedom, which will be...
Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positionsTHE THIRD FLOOR is currently seeking Postvis Generalists,...
Dec 09, 2020 Comments Off on CineVenture seeks 3D character animatorCineVenture develops high-end content for the global...