Friday, May 7, 2021

Investing in the Future: Dan Martin

Given global trends, how should attractions best reinvest in themselves to ensure maximum growth?

Chris Yoshii | Lesley Morisetti | David Camp | Matthew Earnest | Wonwhee Kim | Dan Martin

Dan Martin, Market & Feasibility Advisors, LLCOwn your market

Location is the key asset of all attractions. Direct and convenient access to a mass of people (real ones, with time and money and a willingness to part with both) are critical when deciding what to invest in.

You uniquely have a shot at owning your home market. Convenience tops all. Owning your local market means identifying and then targeting slices of your market through well-chosen channels with smart messages, then adding more slices of that local market by tinkering with your product to increase its appeal to them.

When you build a personal relationship, customers will bring visiting friends or relatives. Social media, technology upgrades, hours, seasonality, pricing schemes, and new stuff are tools. You use them to build friendly and embracing relationships with locals who will come as often as they can afford. They’re looking for real places just like the old bar their grandfather loved.

What Makes Attractions Immersive? Roundtable

Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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