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New appointments to drive further Middle East growth for projectiondesign®

From left: Ingar Sundholm, Tim Wood, Alexis Michel Sakallis, Hashem Aletaha.
Fredrikstad, Norway – Global projection and display leader, projectiondesign® is putting the emphasis firmly on regional support as it returns to the PALME show in Dubai with a diverse range of visual display solutions. The company’s existing local team of Regional Director Ingar Sundholm and Tim Wood, Regional Manager, will be joined by two newly appointed field application engineers, as projectiondesign reaffirms its commitment to supporting its partners’ project design and maintenance on the ground internationally.

The two new faces to be seen at PALME are Alexis Michel Sakallis, who joins as Field Applications Engineer for the Middle East, Africa and India, and Hashem Aletaha, who will be the company’s Field Applications Engineer for the entire regions of the Middle East, Africa and India as well as Regional Management for Iran. Both posts have been newly created as projectiondesign seeks to ensure that its sales growth in the region is matched by truly outstanding and dedicated local engineering support. At the same time, Ingar Sundholm is promoted to Regional Director as a result of his outstanding dedication and results in the region.
 

Sakallis has a background in software engineering and sales support in the broadcast industry, having previously worked for Neuro TV, a Belgian firm providing real-time 3D solutions and high-end interactive products, and Dubai-based SMC, one of the leading studio systems integrators in the Middle East. Also with a software engineering background, Aletaha has worked in the visualization and holographic projection sectors and most recently was operations manager for i4-technologies, a leading Middle East solutions provider of image-processing technology for projection systems.
Commenting on the new appointments, Sundholm says: “All over the world, projectiondesign is hiring locally based applications engineers to ensure that our reputation for matchless customer support is preserved as we expand our business. The Middle East is no exception and we are delighted to be welcoming Alexis and Hashem to the team.”
At PALME 2011, projectiondesign will be co-exhibiting with Sweden’s Dataton, whose WATCHOUT™ multimedia control software will be used for content playback. Featured displays include a three channel F32 wuxga projector setup, a two-channel curved screen setup using a pair of projectiondesign’s FR12 Remote Light Source™ (RLS™) projectors and the company’s own Multiple Image Processing solution, the F10 AS3D active stereo 3D system, a rear projection demonstration using F32 1080 projectors and the recently shipping F35 wqxga projector – the world’s highest resolution DLP® projector for professional and commercial use. Off the show floor, David Aleksandersen, projectiondesign’s Academy Training Programme Manager, will be continuing the company’s tradition for providing education sessions alongside its tradeshow activity. His PALME presentation, ‘LED As An Illumination Source In Projection’, will compare LED light sources with traditional lamps in areas such as calibration, colour gamut, and total cost of ownership.
Ingar Sundholm concludes: “The Middle East has been an important market for us for quite a few years already, and it makes sense for us to be at PALME with as wide array of projection technology solutions as possible. By showing complete systems of various kinds, backed up by our enlarged local team and our education offering, we believe we will have an unrivalled projection offering at this year’s show.”
projectiondesign will be exhibiting on Stand S2E60 at the Dubai International Convention & Exhibition Centre from 26-28 April.

About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signified the company’s first image warp and blend product with the MIPS processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, Taiwan, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, and United Kingdom, as well as the United States.

 

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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