Monday, June 21, 2021

Christie named Official Displays and Projection Partner of Expo 2020 Dubai

ABOVE: Al Wasl Plaza dome illuminated at night. Image © Adrian Smith + Gordon Gill Architecture

True-to-life visuals and a rich sea of color will illuminate Expo 2020 Dubai and create spectacular scenes on Al Wasl Plaza’s iconic dome, thanks to award-winning global audiovisual technologies firm Christie.

As Exp​​o 2020’s newly appointed Official Displays and Projection Partner, Christie will showcase its breakthrough laser projection technology, including using more than 250 of its D4K40-RGB projectorsto create life-like evolving scenes on Al Wasl Plaza’s giant 130-meter-wide projection surface, which can also be seen from above.​

Christie’s groundbreaking innovations have featured in Hollywood blockbusters and at major sporting events. Regarded as setting the gold standard for display and projection technology, Christie will supply and manage all display screens​ across the Expo site, contributing to an exceptional Expo experience for the millions of visitors expected to attend.

Ahmed Al Khatib, Chief Development and Delivery Officer, Expo 2020 Dubai, said: “We aim to create an unrivaled experience at Expo 2020 and spectacular visuals on the giant Al Wasl Plaza dome will be an iconic part of this. Christie is a trailblazer in this field and we anticipate an array of memorable displays across the Expo site thanks to Christie’s innovative technologies.”

Bryan Boehme, Executive Director, Global Sales and Business Development, Christie, said: “We are proud and excited to be an Expo 2020 Dubai Official Partner and look forward to creating memories with our unparalleled visual displays. The Christie D4K40-RGB pure laser projector is a powerhouse of technology and will wow the world with its unrivaled, rich and crisp visuals that raise the bar in image quality, making sure Expo 2020 welcomes the future in the most unforgettable and magical way.”

Christie operates in more than 20 countries, and has operated across the UAE and Middle East from its Dubai office since 2007. The firm has installations across world-class events, retail centers, classrooms and movie theaters, and operated at the World Expo in Shanghai in 2010.

Expo 2020 Dubai expects to attract 25 million visits between 20 October 2020 and 10 April 2021, with about 70 per cent of visitors projected to come from outside the UAE – the largest proportion of international visitors in the 168-year history of World Expos.

The first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and the largest event ever staged in the Arab world, will bring together more than 200 international participants, including countries, corporations, multinational organisations and educational institutions, to explore Expo’s theme of ‘Connecting Minds, Creating the Future’.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

Related Articles

Latest Articles