Kidzania opens new Latin American facilities in Mexico and Coast Rica

Dec 24, 2018 Joe Kleiman Attractions, Latin America & Mexico, News, Theme Parks, World markets 0

KidZania has opened two new facilities in Latin America, reinforcing its presence in the region.

KidZania Guadalajara, located at Plaza Patria, and KidZania Costa Rica located at Oxigeno Human Playground in the district of Heredia, near San Jose, will be the first two facilities of the company to include the innovations encompassed in the KidZania 4.0 model.

KidZania 4.0 refers to a group of initiatives that aim to renew the company’s concept, reach a broader audience, as well as enrich the KidZania experience for its visitors in the upcoming years.

The foundation ceremony of KidZania Guadalajara, the 4^th facility in Mexico and 25^th worldwide, occurred on the premises of the facility on December 5^th, with the presence of local government authorities, Industry Partners, representatives from the different KidZania Franchises around the world, company’s collaborators and media.

One week later, celebrations for the opening of KidZania Costa Rica, 26^th facility worldwide, started on December 11^th, at a joyful and moving Foundation Ceremony in which Xavier Lopez Ancona, President of KidZania; Rodrigo Uribe Saenz, CEO of Cuestamoras; and Ms. Rosa Adolio, Costa Rica’s Administrative Vice-Minister of Education shared with the attendees their excitement for welcoming a new Metropolis and bringing the KidZania Concept, a perfect blend between learning and entertainment, to Costa Rica.

In both ceremonies, a group of children led the activities of these celebrations by performing roles as journalists, masters of ceremony, flag bearers and representatives of different professions throughout the events.

Xavier Lopez Ancona, President of KidZania, mentioned: “In the eve of our 20^th anniversary and with a constant international growth, our presence in the Americas will be strengthen with the openings of KidZania Guadalajara, KidZania Costa Rica, and in 2019 with our entrance to one of the most competitive markets in the world, the United States.”

These brand-new KidZania Metropolises will be the first small-format facilities, new scheme which will allow KidZania to enter cities with a lower population density and continue with its national and international growth.

With a footprint of 4,300 m², 5,696 m² of construction and 36 establishments with 50 role-playing activities for children aged 1 to 14, KidZania Guadalajara opened its doors on December 7^th, 2018. KidZania Costa Rica features 75 role-playing activities in 34 establishments and 6 points of sale in a footprint of 4,500 m², and officially welcomed its first visitors on December 12^th, 2018.