Mad Systems rolls out a new, state-of-the-art system designed to give museums and visitor centers great flexibility in programming, customizing media delivery and generally enhancing individual and group experiences.
Imagine an exhibit where the media is delivered in a way that reflects your preferences and needs as a visitor. Content is presented in your preferred language. Exhibits become accessible to you regardless of limitations such as height or visual impairments. Your skill level and interest in a certain topic are taken into consideration when you experience an exhibit. All of these preferences are selected by you, the visitor, at the beginning of your museum experience, and audience targeted media delivery ensues using a variety of trigger methods. This paradigm shift creates a user experience truly unique and meaningful to you and to each visitor, and leaves a lasting, positive memory to be shared with friends and loved ones.
The Mad Systems team had been doing experiments with micro-miniature, non-proprietary computers that – with the right software – can perform amazing feats. Combined with the availability of less expensive monitors and the cost reductions of laser projectors, as well as the increased stability and performance of WiFi systems, the first ideas quickly turned into reality. These innovations allowed us to produce and introduce the QuickSilver™ audiovisual system.
The rule-based, QuickSilver™ system displays content based on a variety of pre-determined trigger methods, including buttons and infrared sensors and tags. However, our team also considered the new-age audience that essentially demands a unique experience in order to create that lasting impression, and we knew that more had to be done. How could we shift the paradigm in the way we deliver exhibits? Then came the next bright flash of an idea, and the thought of using Facial Recognition or Color Recognition technology to control media delivery in our industry.
QuickSilver™ is a free-standing system, as is the Facial Recognition system – but used together, QuickSilver™’s simple component list creates a uniquely flexible audiovisual system that allows for personalized media delivery. The basic QuickSilver™ system itself is considerably more affordable than traditional AV systems. All hardware components are non-proprietary, have internal memory, and can be controlled and updated using WiFi. Components include:
• Micro-miniature media server capable of producing hidef or 4K media. Support for 10+ subtitle languages. Audio configuration allowing for multi-channel audio or a number of audio tracks with capability to switch between different tracks (languages) even while media is running. Plug it in the back of a monitor or projector, and it needs no further attention. Control is through WiFi.
• Audio server, even smaller, with optional built-in 25W amplifier that not only does all the things expected from an audio replay unit, but also allows generating realistic sounding, non-repeating, randomizing audioscapes – to replace the aggravating monotony of looping audio.
• Minuscule sensor/button/LED/input/output adapter; easy to hide in a reading rail or behind a motion sensor. Allows up to a dozen button or sensor inputs, can drive LEDs for feedback, can take other, unusual input signals without having to be wired back to the server or other equipment it controls.
• Programmable show control system to tie it all together – so when a button press or a motion detector activation is reported, it dims the lights, starts a show, sets the volume, and deals with a host of other possible inputs and outputs to create a coherent response.
• Media storage unit that allows end user to just change media files: simply update the master media files and the system handles the rest.
• Mesh-based, wireless power control network allows system to be turned on and off automatically.
• Solid, commercial quality WiFi backbone
With these components in place plus low-cost laser projectors and monitors, things change. Dramatically. The QuickSilver™ media server and the other components fit in the palm of your hand; plug into a laser projector or monitor – the other essential ingredient – and you can now run different media onto a simple, painted surface. With memory now no longer an expensive ingredient, the media server can accommodate several high-quality video files, so no need to run extenders.
The system elements are essentially autonomous – they contain all their own media, and can be programmed to loop their content, so that even without the control system there is content everywhere.
Infrastructure is now minimal, and cost reductions significant, with some WiFi points around the space, and some cabling for more complex interactive solutions, but enough of a change that the installation of conduit is potentially massively reduced. The need to coordinate details between the EC and AV installation teams is reduced, cabling costs are reduced, and cable installation costs are more or less gone. With no physical contact between components, even power phasing is not really an issue anymore. The QuickSilver™ wireless network only carries control commands during the normal day, so control bandwidth is not a problem.
QuickSilver™ facilitates customizing the visitor experience.
A simple push of a button on a smartphone or tablet can change all the content, or the content of specific exhibits. If there’s a need to run subtitles in English, Spanish, or any other pre-programmed language in the theater – once selected, the system takes care of the rest, even if the show has already started.
With the addition of the patent pending, facial recognition option, the delivered content can be fully personalized, based on preferences selected by each visitor. If a visitor selects their preferred language as Spanish, their show will be presented in Spanish, or if it is a mixed audience, possibly English with Spanish subtitles. A visitor who prefers physics to history? No problem, physics it is. Limited time? The system will run the shorter version of the media file. Accessibility needs? QuickSilver™ will lower the buttons on the touchscreen. With other accessibility options such as higher audio volume, or high-contrast media, QuickSilver™ helps meet ADA requirements. If needed, nearby exhibit experiences can be paused, for instance to allow for a docent introduction.
If, for some reason, a facial recognition based control system is not acceptable, a secondary option in the form of our patent pending Color Recognition Controlled Media Delivery allows you to deliver content to a group of visitors, such as kid-friendly content to a school group who arrive in matching uniforms or baseball caps.
The flexibility of this system can apply beyond visitor interaction and personalization. QuickSilver™ gives a facility the opportunity to make changes to their programming at their leisure, whether a holiday presentation or adding new research to a science exhibition. QuickSilver™ media may be updated by simply changing the content on a central drive. Change a file, and QuickSilver™ detects the revision, uploads it to the relevant device and the updated content is instantaneously displayed. You can continue to refresh the media without needing to change hardware.
The QuickSilver™ solution replaces fixed graphics and signage. With cost-effective, ultra-short throw laser projectors now offering many years of service, QuickSilver™ helps you make the most of available technology.
These different technologies have allowed us to start thinking about developing other great options for our clients that thus far have not been possible, and we have been working to build on that with new concepts that continue to shift the paradigm for experiencing audiovisual and interactive exhibits, and in particular the way that we welcome visitors and give them options to enjoy, learn and create memories.
The next element that the Mad team has been working on is the patent pending LookingGlass Concierge, using facial recognition to help visitors in a range of venues including museums, parks, or even stadiums. Benefits:
• Recognize visitors and allow groups – families, friends, school groups, clubs, conference visitors etc. – to be associated as groups
• Help family members locate one another other using signage or personal devices, and even give progressive directions (lost kids, etc.)
• Help venue operators to ensure that parents cannot leave the facility without their kids
• Help operators and parents to ensure that kids stay with their family or group and do not depart the facility with unauthorized persons
• Help visitors to retrieve pictures, videos, prizes, and purchased merchandise for the entire group when convenient during their visit
• Assist with venue traffic control and visitor flow
• Help members achieve the best use of the facility and their member privileges
• Support ADA compliance
• Help with exhibit, show or ride control by allowing access to certain shows/events/objects based on time of day or other criteria
• Accommodate VIP guests by providing recognition and/or additional privileges
• Boost earned revenue
• Enhance visitor satisfaction and promote return visits
In these and other ways, the LookingGlass Concierge system provides a number of services to enhance visitor experience that also work to the benefit of the venue. Mad’s Facial Recognition and Color Recognition Controlled Media Delivery Systems can, in principle, be integrated with any audiovisual or interactive systems, however, our QuickSilver™ audiovisual solution was specifically designed to elevate the experience for the user. LookingGlass is intended as a free-standing system, but it provides a possibility to integrate the Media Delivery system with the capabilities offered by the LookingGlass Concierge option. • • •
Maris Ensing is the founder of Mad Systems, Inc. For more information about Mad’s Paradigm Shift: 21stcentury technologies providing customized content to each visitor, visit www.madsystems.com or email firstname.lastname@example.org.
Comments Off on Analog Way Ascender 48 drives massive LED videowall backdrop at Pytch’s The Virtual Venue
Comments Off on Integrated Systems Europe 2021 postponed from February to June
Comments Off on Holovis opening management and project office in Abu Dhabi
Comments Off on Jo Mayer joins Integrated Systems Events as Senior Director of Marketing
Sep 18, 2020 Comments Off on Union Station Kansas City final US stop of international touring exhibition on Holocaust and Auschwitz concentration camp
Sep 18, 2020 Comments Off on Inaugural Festival of Licensing to feature keynotes from Smiley, ABG and Alibaba
Sep 18, 2020 Comments Off on MDRN Photobooth Company amplifies brands and the guest experience with customized photo and video activations and DNP dye-sublimation printers
Sep 17, 2020 Comments Off on American Society of Interior Designers announces Virtual Conference
Sep 02, 2020 Comments Off on Smaller attractions: Following the leaderHow smaller attractions stay competitive and innovative...
Aug 19, 2020 Comments Off on Nathan Jones: Continuing a journey of amazing attractionsFollowing a long track record at both WhiteWater and...
Jun 30, 2020 Comments Off on Right place, write timeHollywood screenwriter Bennett Yellin authors a new future...
May 18, 2020 Comments Off on Eleventh Hour: The rise of consultants since COVID-19 affords a vision of leadership for the Location Based and Themed Entertainment Industry.To help companies respond to industry-specific challenges,...
May 05, 2020 Comments Off on Inside the time machineCreative Principals’ Geoff Thatcher says now is the...
Apr 22, 2020 Comments Off on InPark exclusive: International participants in Dubai Expo 2020 share thoughts on the likely one-year postponement and the status of their pavilionsLeaders of several national pavilions being developed for...
Apr 03, 2020 Comments Off on Bingo Tso, ACE International, on the effects of COVID-19 pandemic on Asian companies and the attractions marketBingo Tso of ACE International shares his perspective from...
Mar 17, 2020 Comments Off on COVID-19: Reassurances from Beijing and Kelly Ryner (Thinkwell)"As for business here in China, there is a lot of positive...
Dec 25, 2019 Comments Off on California’s Great America WinterFest: Transforming a theme park into a holiday wonderland.With millions of lights and thousands of decorations, the...
Nov 16, 2019 Comments Off on #80 – IAAPA 2019Table of contents
Nov 15, 2019 Comments Off on Meet Amanda ThompsonIAAPA’s incoming chair has deep roots in the attractions...
Nov 15, 2019 Comments Off on TEA 2020A chat with Michael Blau - incoming TEA International Board...
Nov 14, 2019 Comments Off on IAAPA 2019 Chair David Rosenberg: The aqua-manRosenberg serves as the 2019 Chair of the IAAPA Board of...
Nov 14, 2019 Comments Off on CircusTrix CEO Fernando Eiroa: Leaps and boundsInPark spoke with Eiroa about the unique business of...
Nov 09, 2019 Comments Off on InPark exclusive: Interviews with Jeremy Railton and Scott Ault on the launch of their new company, Railton Entertainment Design (RED)Themed entertainment design veterans Jeremy Railton and...
Oct 22, 2019 Comments Off on ISE 2020The annual Integrated Systems Europe (ISE) trade show for...
Oct 21, 2019 Comments Off on IAAPA: “Wear comfortable shoes!”"If this is your first Expo, attend the First Time...
Sep 11, 2019 Comments Off on Netflix and thrill: Greg Lombardo joins the content streaming powerhouse as Head of ExperiencesLombardo brings with him more than a decade experience in...
Sep 10, 2019 Comments Off on Transitions: Leaps and boundsIndustry professionals are making moves and creating waves
Sep 09, 2019 Comments Off on Exploring IAAPA EuropeMeet recent additions to IAAPA’s European team
Aug 08, 2019 Comments Off on IPM Interview: Jennifer Lee Hackett, Sinking Ship EntertainmentGiant screen veteran Jennifer Lee Hackett has joined...
Jun 28, 2019 Comments Off on John Miceli and the new DE-ŹYN StudiosThroughout his career, John Miceli has worked in feature...
Jun 26, 2019 Comments Off on Meet Lionsgate Entertainment World’s new general manager: Selena MagillMeet the new GM of Lionsgate Entertainment World, scheduled...
May 08, 2019 Comments Off on ECA2: All eyes on LanzhouECA2's latest spectacle, a permanent installation in a...
May 06, 2019 Comments Off on IAAPA Expo Asia"Establishing a presence in both Hong Kong and Shanghai...
Sep 07, 2020 Comments Off on #82 – Solving problems with innovation
Sep 07, 2020 Comments Off on The InPark Magazine editors: Meet the press
Sep 07, 2020 Comments Off on Alterface: Popcorn Revenge results
Sep 07, 2020 Comments Off on Christie: Ultimate contrast
Sep 07, 2020 Comments Off on The Land of Legends meets Masha and the Bear
Sep 03, 2020 Comments Off on Diving into the TEA/ AECOM Theme Index
Sep 02, 2020 Comments Off on Smaller attractions: Following the leader
Aug 15, 2020 Comments Off on Funding, revenue, reopening and saving the animals: Museums struggle in COVID times
Aug 05, 2020 Comments Off on Three industry leaders talk about the TEA Thea Awards: Nancy Seruto, Susan Bonds, and Wendy Heimann-Nunes
Aug 03, 2020 Comments Off on Going virtual: TEA honors Thea Award recipients with Digital Case Studies event
Jun 30, 2020 Comments Off on Right place, write time
May 18, 2020 Comments Off on Eleventh Hour: The rise of consultants since COVID-19 affords a vision of leadership for the Location Based and Themed Entertainment Industry.