New Museum Partnership Plan Offers Benefits to Spark 2-D and 3-D Digital Cinema Expansion
WASHINGTON DC—National Geographic Cinema Ventures (NGCV) has announced the National Geographic Museum Partnership Plan, a program offering national and international museums the chance to create expanded digital cinema programs in their existing facilities. The initiative includes access to NGCV’s library of award-winning films in 2-D and 3-D digital formats, access to National Geographic branding, as well as marketing and promotional support and education materials. Museum partners also will receive guidance on digital projection technology from NGCV’s experienced team.
Advances and accessibility in digital technology are driving this opportunity for museums to showcase both traditional documentary films along with full-length feature films from National Geographic. Among the National Geographic films being offered are “Sea Monsters: A Prehistoric Adventure” (2-D, 3-D or 4-D), “Forces of Nature,” “Bugs! A Rainforest Adventure” (3D), “U2 3D,” “Flying Monsters 3D” (available October 2011) and “The Wildest Dream.” NGCV plans to produce and release a minimum of two new digital 3-D titles a year, beginning in 2012.
“Our goal is to help museums turn their existing theaters, live lecture halls or auditoriums into digital cinemas that will drive both attendance and new museum revenues with entertaining National Geographic movies aligned with the mission of the museum,” said Lisa Truitt, president, NGCV. “Audiences crave real stories of discovery, adventure and exploration, and we have the slate that will fill that need for any museum.”
Mark Katz, president, distribution, NGCV, said: “We’ll share access to some of our biggest movie successes with those museums that may have previously thought this world was too expensive. We will help them find the right digital solution to tap into their own local communities and provide them with award-winning and museum-appropriate films.”
About National Geographic Entertainment and Cinema Ventures
National Geographic Entertainment (NGE) is part of National Geographic Global Media and combines into a single operating group National Geographic Films (NGF), National Geographic Cinema Ventures (NGCV), Kids Entertainment and Music & Radio. Over the last decade, NGE units have produced or released a number of successful films in both traditional, digital and giant screen theaters, including the Oscar-winning film “March of the Penguins,” Oscar-nominated documentaries “Restrepo,” and “The Story of the Weeping Camel”; giant-screen films “Sea Monsters: A Prehistoric Adventure,” “U2 3D” and “Mysteries of Egypt”; and traditional feature-length films “The First Grader,” “The Last Lions,” “The Way Back” and “Amreeka.” Daniel Battsek is president of NGF; Lisa Truitt is president of NGCV; and Mark Katz is president of NGCV distribution.
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