Immersium, Austria’s first immersive family museum and experience, is set to open in Vienna on October 12, 2023. This fully curated, visually all-encompassing walkthrough experience is being delivered by media-based experience specialist Attraktion! in its first venture as an operator through its daughter company Attraktion! Projects GmbH.
This new genre of experience is the first of its kind for the family market, designed around a flexible and evolutionary concept to future proof the experience and ensure repeat footfall from the local audience.
Immersium is launching with an inaugural IP of JURASSIC – The Immersive Experience, in which visitors are invited to get up close and personal with dinosaurs by engaging and interacting with them in their natural habitat for ‘roarsome’ family fun. The story is brought to life through interactivity and immersive media and motion-based experiences. The 15-minute immersive room “Jurassic – The Gathering” is the highlight of the experience with its 360° projection and interactive floor.
Experience designer Attraktion! has designed and delivered the full walkthrough experience, including content creation, software development for interactive elements and installation. This includes 11 zones each using a different form of immersive engagement to continue the story and adventure.
Markus Beyr, Chief Executive Officer of Attraktion! explains: “We have designed Immersium as a franchise experience that can be rolled out anywhere with around 1000m2 floor space, making it ideal for vacant units in retail environments to get people back to their local high street, as part of an indoor attraction or to accompany F&B offerings.
“With the proposition based around a digital investment, the initial expenditure is much lower than purchasing rides, and with the IP and stories continuously evolving, it encourages repeat visitation to maintain high levels of footfall, attracting local audiences and tourists alike.”
The company recently delivered Hypersphere 360° at SeaWorld Abu Dhabi. This Dome Ride Theatre is designed for 80 riders who enter the 17-meter diameter LED sphere to experience 360° rotation and +/-30° tilt of the ride vehicle and multisensory immersion from 75 million pixels, 45 channels of audioscapes and SFX including wind, vibration, and scent.
