Another seamless installation for the Picsolve team that will ensure we give our guests not just a photo but an experience engaging guests with the characters from CBeebies.” — Rupert Hough, Merlin Entertainments Group, Head of Games and Photography
London, UK (July 1, 2014) — Picsolve, the leading image capture partner for the leisure and entertainment industry, has integrated its award-winning GSX photo solution as a core experience within the new CBeebies Land at Alton Towers Resort.
The CBeebies ‘Photo Studio’ has a prominent position within the attraction to offer children an interactive experience that captures a unique photo memory of their time with some of their favourite TV characters. It has been launched to re-create the actual studios the children will be familiar with and includes a wide variety of engaging photo content from their much-loved CBeebies heroes.
Incorporating Picsolve’s renowned green screen technology, the Photo Studio at Alton Towers Resort lets children feel as if they are immersed within the show by displaying them on-screen with the characters. The scenes are brought further to life with the clever use of props, such as the use of an oversized special delivery letter, to allow children to ‘help’ Postman Pat.
Currently the Photo Studio provides the chance to capture a special memory with characters from six popular TV programmes including ‘Postman Pat’, ‘In the Night Garden’, ‘Something Special’, ‘Charlie & Lola’, ‘Mike the Knight’ and ‘Mr Bloom’. Over a period of time Picsolve will work closely with Alton Towers Resort to monitor guest’s feedback on their experience, with the opportunity for ongoing new product development in response to user demand.
Picsolve’s retail integration also enhances the guest experience by offering a seamless journey for them to access their images immediately at the end of the attraction. Visitors will have the opportunity to purchase a set of six images (one with each character) or pick their favourite and purchase one. Those who purchase photos will also be provided with a free download code to access their images through Picsolve’s digital platform (web, mobile and app) and share with friends and family via social media!
Oliver Biddles, Picsolve Global Retail Marketing Manager, commented: “Producing this project with the BBC Worldwide and Alton Towers Resort from concept to execution has been amazing. It has allowed us to be really creative with our customer journey whilst working with some of the strongest characters in the children’s market today.
With the team and myself having small kids we were able to understand the importance of how we connected with the audience directly to deliver an unforgettable experience by being as interactive as we could be throughout”
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