Jul 10, 2020 Joe Kleiman Business, Events, News, North America, People, Theme Parks, World markets Comments Off on Sara Seay awarded Paragon Award for excellence in marketing by New England Association of Amusement Parks and Attractions
Sara Seay, Director of Sales at Marketing at Premier Rides is the recipient of the New England Association of Amusement Parks and Attractions’ prestigious Paragon Award. Seay was honored for her excellence in marketing. The Paragon Award is presented to an individual who has created outreach or advertising pieces that demonstrate “unequalled excellence in graphic promotion.”
Seay’s focus on graphic promotion and engagement includes marketing for not only Premier Rides, but also Premier’s clients, industry associations and charitable organizations. NEAAPA recognized excellence in the promotion of Premier’s Sky Rocket II coaster named Tigris located at Busch Gardens Tampa Bay as a great example of unique marketing for Premier Rides, Busch Gardens Tampa Bay and SeaWorld Parks & Entertainment.
From the beginning of the Tigris project, Seay and her team worked to promote the coming attraction through digital graphics, posters, print literature and ads. Additionally, Seay worked closely with SeaWorld Parks & Entertainment to execute a “sweet reveal” at the IAAPA Expo in Orlando by unveiling a 5’ cake, an edible version of the yet-to-be-seen train. Months after the coaster’s opening, USA Today nominated Tigris as a contender for their 10BEST New Amusement Park Attractions. Seay and her team created and distributed multiple graphics to encourage people to vote for Tigris. Seay’s focus to provide creative and new ways to encourage engagement resulted in Tigris being named the top roller coaster in the poll.
“I am both humbled and honored that NEAAPA selected me to receive the prestigious Paragon award,” Sara Seay said of the honor. “I am fortunate to have an amazing and talented team at Premier Rides, and they certainly deserve much of the credit for the success of the Tigris marketing campaign.”
She continued, saying “For all of us, it was an honor to work with the incredibly creative and talented teams at SeaWorld Parks & Entertainment and Busch Gardens Tampa Bay to promote Tigris. From the press event in our booth during IAAPA Expo, to social media construction updates and opening announcements, to the concentrated push to vote for Tigris in the USA Today poll, the synergy between our teams allowed us to not only #TakeOnTigris but to promote it to become the #1 coaster on USA Today’s 10 Best Amusement Park Attractions list!”
President of Premier Rides, Jim Seay added, ““We are extremely proud to have won this award and are very grateful for the NEAAPA’s recognition. Premier Rides is known for our “guerilla marketing” efforts to promote our clients and new products. Premier has a reputation for being on the leading edge of ride design, is not afraid to push the boundaries or to think out of the box, and yet maintain the highest level of innovation, service, quality and safety.” Seay continued, “Sara and the entire Premier marketing team live up to that reputation, and they strive to reach our clients, colleagues, and fans by engaging them through both traditional and unconventional techniques.”
Comments Off on SeaWorld San Diego introduces Sesame Street drive-thru experience
Comments Off on Producers Guild announces key dates for PGA Innovation Award
Comments Off on SeaWorld Orlando kicks off 2021 with return of Inside Look
Comments Off on SeaWorld San Antonio returns to year round operation
Jan 15, 2021 Comments Off on LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
Jan 15, 2021 Comments Off on Museum of Illusions added to ICON Park Play Pass
Jan 14, 2021 Comments Off on Panasonic providing specialized projection technology for Illuminarium experience centers
Jan 13, 2021 Comments Off on Christie introduce Pandoras Box Version 8 for real-time video processing and show control
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, CommunicationsThe position will lead strategy development and execution...
Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&AThis role will focus on all aspects of financial planning...
Dec 26, 2020 Comments Off on AOA seeks Show Set DesignerThere will be a great deal of freedom, which will be...
Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positionsTHE THIRD FLOOR is currently seeking Postvis Generalists,...
Dec 09, 2020 Comments Off on CineVenture seeks 3D character animatorCineVenture develops high-end content for the global...