Welcome to the inaugural issue of InPark Magazine. This publication was born out of the desire to see the amusement industry grow and prosper. We vow to achieve this by illustrating what impact new attractions, industry practices and products have on your Guests INside the PARK.
We want to bring you that critical perspective from your Guests-to show you not only what is new in the industry, but how it will affect your Guests, and ultimately your revenue.
Furthermore, we want to do this in a community-based setting. In other words, we want to hear from you! We want your suggestions, ideas, and questions so that we can help you operate and function more effectively.
Finally, we want to do all of this in a fun and playful manner. We do, after all, work in the amusement industry and thrive on an environment that is unique, exciting and just plain fun.
InPark Magazine’s format might be a little different than what you are used to. Each issue has a central theme around which most of the articles will re- volve. To celebrate the launch of our first issue, we have selected the theme “PREMIERING.” Not only does it reflect the adventures we have faced in moving InPark Magazine from a dream to reality, but it focuses on ways the industry has dealt with unveiling new ideas, concepts and attractions.
In this issue we look at how Paramount Parks premiered its two new Boomerang Bay water parks at Great America and King’s Island. We also take a look at how a typical Guest might experience their “premiere” encounter with one of Universal’s new Mummy rides. On the manufacturer’s side, we visit with Sally Corporation and KoalaPlay Group to learn what their involvement is in the attraction premiering process and how they can improve your Guest’s experience. And in our cover story, we look at how an idea that has been around for many years, Halloween Horror Nights, can be reinvented and premiered again to an eager public.
So, please enjoy our premiere issue! And send me an email with your comments and criticisms. I look forward to hearing from you!
