Wednesday, January 15, 2025

Top ten ways to increase value to guests

compiled by Eric Sandigo & Brian Szaks

10

Free Soda Setting precedence once again, Holiday World in Santa Claus, IN started offering complementary sodas a few years back.

9

In-Park Concerts Parks such as Wild Adventures, Cypress Gardens and even Epcot often offer pop concerts that are complimentary with the purchase of a day’s admission.

8

Limiting Capacity By making the park more exclusive, a park has the ability to offer unique experiences for each and every guest (and charge more, too!).

7

Return Tickets Like a Six Flags Twicket, offering a second day for free or a discounted price allows guests to save money and experience attractions again and again.

6

Online Discounts Allowing guests to purchase tickets online serves a triple purpose. It creates a great database for marketing purposes, as well as saves the guest money and time so they do not have to wait in line at the gate.

5

Offer More Attractions “More rides means less lines” is the motto of Wild Adventures in Valdosta, GA. Guests will be dispersed through-out the park, creating shorter waits for attractions.

4

Meal Plans Disney’s Animal Kingdom has offered guests meal plans in which they can pay a fixed amount at one time and receive meals, snacks, and beverages throughout the day, eliminating the need to plan on where, when, and what to eat.

3

Passholder Benefits Local guests benefit from their loyalty to a park by being offered special perks like food and merchandise discounts, reserved seating for shows and attractions, and exclusive ride times.

2

Complimentary Lockers Some parks force riders to leave personal belongings with a non-rider or in a locker. Parks like Islands of Adventure that provide complimentary lockers for the duration of the ride queue and ride keep guests and their belongings happy.

1

Infant Care Centers Mothers visiting parks are most appreciative of Infant Care Centers where they can get away from the crowds and noise within a park and tend to their baby’s needs in a calming environment. Some of these centers also sell baby care products and food.

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