Saturday, April 27, 2024

Beto Carrero World introduces world’s first NERF themed land in a theme park

Beto Carrero World is set to make the dreams of NERF fans come true with the opening of the first ever NERF-themed land in a theme park: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into and revel in the new attractions, which are just the first phase of NERF Mania.

For those who thrive on challenges and enjoy a splash of fun, the Super Soaker Splash is the perfect choice. Get ready to get wet, and showcase your sharp aim as you spin non-stop within this aquatic attraction.

Spin Blast is a giant disc for 40 people spinning atop a wave-shaped track. This exclusive attraction in the Brazilian market is designed to accommodate over 600 people per hour.

The Spin Blast and the Super Soaker Splash are imported attractions from Italy and took about 30 days by ship to arrive in Brazil.

For the digitally-savvy enthusiasts who love a challenge, the NERF Arcade is their spot. They can test their concentration and aim with digital blasters while they have fun with their friends to see who can rack up the most points. It’s the classic NERF experience in an new dimension.

Even adventurers need to refuel. The themed Restaurant is the perfect place to savor snacks, while the NERF Shop is where fans will find exclusive NERF Mania products to take home as mementos.

NERF Mania is a collaboration between Beto Carrero World and Hasbro Inc. The expansive themed area of over 14,000 square meters was designed by a design studio based in Singapore and New York, known for their expertise in creating theme parks.

“This marks the largest investment in Beto Carrero World’s history. It took us 31 years to reach this level of international entertainment standard. It’s a source of immense pride, as my father always drew inspiration from the magic of overseas parks. And I can confidently say, there’s much more to come,” commented Alexandre Von Janke Murad, President of the Administrative Board of Beto Carrero World.

“We cannot wait for consumers of all ages to experience the first-ever NERF themed land at Beto Carrero World, and this opening is just the start of whats to come,” said Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro. “This fully immersive experience really leans into the social, active play lifestyle that NERF has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends.”

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