Monday, July 26, 2021

Abu Dhabi’s Farah Experiences goes international with operation of Saraya Aqaba Waterpark in Jordan

Eagle Hills Jordan, the largest developer in the Kingdom of Jordan, has appointed Farah Experiences LLC, a subsidiary of Abu Dhabi based Miral Asset Management LLC, to undertake the operations and management of the Saraya Aqaba Waterpark in Aqaba, Jordan. Saraya Aqaba Waterpark will be a world-class and first-of-its-kind park in Aqaba and the largest in the Kingdom. Set to be one of the key attractions within the larger Saraya Aqaba project, the Saraya Aqaba Waterpark will feature a diverse range of rides, experiences and water sports, in addition to family-friendly restaurants.

Farah Experiences was selected as the official operator of Saraya Aqaba Waterpark based on its breadth of expertise and strong track record as a leading operator of numerous award-winning theme parks and leisure attractions, including Ferrari World Abu Dhabi, Warner Bros. World Abu Dhabi, and Yas Waterworld. This appointment marks Farah Experiences’ first international addition to its portfolio of leisure attractions. Farah Experiences will be managing all day-to-day operations for the waterpark, including talent acquisition, facility management, rides operation, system & technology, finance, and procurement as well as sales and marketing.

Commenting on the announcement, Abdallah Al Fraihat, Executive Director of Eagle Hills Jordan said, “Eagle Hills is committed to delivering a truly world-class attraction to provide a new entertainment option for both the residents of Aqaba and its visitors. Saraya Aqaba Waterpark aims to rejuvenate local and family-friendly tourism in Aqaba, Jordan and for us to realize this ambitious goal we need to partner with capable and experienced operator. I am thrilled to announce the appointment of Farah Experiences, a trusted leisure and entertainment operator in the region, as the official operator of the waterpark. Farah Experiences’ impressive track record, operating some of the leading parks and attractions in the region, will be an asset to our park. We look forward to this partnership and to working hand-in-hand towards the upcoming launch of Saraya Aqaba Waterpark.”

Julien Kauffmann, CEO of Farah Experiences said, “We are excited to be appointed as the official operator of Saraya Aqaba Waterpark in Aqaba, Jordan. Over the years, Farah Experiences has garnered deep industry expertise managing and operating award-winning theme parks and attractions in Abu Dhabi. As such, we are thrilled to welcome Saraya Aqaba Waterpark to our portfolio of attractions and look forward to the launch of the waterpark later this year.”

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