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Alton Towers to Open Simex-Iwerks Ice Age 4D Attraction March 24

Courtesy Alton Towers

Staffordshire, England (January 9, 2012) — The Alton Towers Resort is to launch two brand new attractions for the 2012 season when the Theme Park re-opens on 24th March. Adding to its existing portfolio of over 50 rides and attractions, Ice Age Dawn of the Dinosaurs: The 4-D Experience, a collaborative effort between Merlin Entertainments, Fox Consumer Products, and Simex-Iwerks, and Nemesis Sub-Terra will open along with two new Ice Age themed suites in the Splash Landings Hotel.

Located in the Cloud Cuckoo Land Theatre of the theme park, the Ice Age cinema will combine 3-D footage, based on the third movie in the blockbuster series, with an exhilarating variety of physical effects including icy blasts, snow and bubbles. Fans will also have the opportunity to meet both Sid and Scrat around the Alton Towers Resort, before staying over in one of the brand new Ice Age themed bedrooms in the Splash Landings Hotel. The rooms feature everyone’s favourite characters from the film – Scrat, Manny, Diego and Sid – and will keep the whole family entertained with quizzes, games and prizes to be won. 

Also new for the Alton Towers Resort in 2012 is Nemesis Sub-Terra, a psychologically and physically thrilling experience, taking place in a dark, intense underground setting which will be based around the back-story of the original Nemesis attraction, which opened in 1994. Set to be one of the Resort’s most terrifying attractions, Nemesis Sub-Terra takes guests down into the deepest, darkest location of the theme park for the experience.

Visit www.altontowers.com for more information.   

ABOUT MERLIN ENTERTAINMENTS

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates nearly 80 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly WILD LIFE Hamilton Island. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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