American Dream, an entertainment and shopping complex, announced on July 21, 2022, that Activate Games – an indoor, interactive gaming experience that merges gaming technology with competitive, real-life activity – will open a 5,000 square-foot East Coast flagship location in East Rutherford, New Jersey.
Activate Games fuses technology and full body activity together to create live-action gaming experiences. Teams, made up of 2-5 players, are challenged physically and mentally as they choose from over 500 different games and difficulty levels, such as shooting games that include basketball games that mixes team trivia with Pop-A-Shot, or an action-movie inspired laser game. An RFID wristband tracks participants’ scores and progress throughout the experience making it perfect for a casual night out with friends, corporate team building activities, or intense competition.
“We’re thrilled to add Activate Games to the growing list of unique experiences at American Dream,” said Don Ghermezian, American Dream’s CEO. “American Dream is constantly evolving its entertainment lineup to delight our multi-generational audience. This innovative concept that combines digital and sport-style games is truly the next evolution in attractions and will be an outstanding option for our guests.”
Activate Games will be the latest addition to American Dream’s lineup of indoor attractions, which include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.
