AREA15, the hub of experiential art and entertainment situated parallel to the Las Vegas Strip, announced new brands preparing to join the district’s growing roster of tenants opening in 2026, including MINISO and House Rules. These tenants combine with previously announced venues to total more than a dozen new experiences slated to open at AREA15 in 2026.
Newly signed tenants
- MINISO: MINISO is a global lifestyle retailer renowned for fun, design-driven and affordable products. Beyond everyday home goods, beauty, accessories and toys, MINISO is powered by a massive portfolio of over 150 licensed IP partnerships, offering collections from brands such as Disney, Marvel, Sanrio and Harry Potter, along with their own original character lines. With rotating drops of plushies, collectibles, themed accessories and lifestyle items, the shopping experience feels like a pop-culture treasure hunt, creating a discovery-driven shopping experience.
- House Rules: Formerly known as Lane Park in Scottsdale, House Rules is a high-energy competitive-socializing venue blending a full bar, elevated comfort-driven food and a diverse lineup of globally inspired games into one social playground. Known for its sleek design and dynamic atmosphere, House Rules features interactive activities like ice curling, duckpin bowling, carrom and sapo.
More tenants opening in 2026
- Alien Pizza Party: From the owners of Bonanno’s Pizza operating more than 50 high-performing restaurants, Alien Pizza Party will incorporate great pizza in an out-of-this-world, highly themed outer-space environment to match the galactic vibe at AREA15. (Q2)
- Chilango’s Tacos: A fast-growing Mexican concept known for authentic street-style tacos and bold flavors will expand AREA15’s culinary offerings with fresh, vibrant menu options. (Q2)
- Cosmic Pretzel: Cosmic Pretzels will feature unique, colorful pretzels in crazy shapes, such as flying saucers and rocket ships. (Q2)
- Dolls Kill: Dolls Kill, known for its celebration of individuality, nonconformity and subversive style, will bring its unique fashion experience to life at this new flagship store. Fashion-forward misfits and trendsetters alike can look forward to exclusive Las Vegas collections, limited-edition items, immersive fashion experiences and community-driven events such as pop-ups and collaborations. (Q1)
- Fuku Chicken: Developed by renowned chef and restaurateur David Chang of Momofuku, Fuku Chicken will offer bold flavors and mouthwatering fried chicken sandwiches. With a variety of delicious options, guests can look forward to spicy chicken bites and savory sides, all crafted with high-quality ingredients. (Q2)
- Good Company Burgers: Setting up shop inside AREA15, Good Company Burgers by chef Sam Marvin of Echo & Rig, which won #1 “Best Steakhouse in Las Vegas” in 2025, will feature milkshakes, beer, house-made fries and wagyu smash burgers. (Q2)
- Museum of Ice Cream: Opening its largest global flagship location, the nearly 30,000-square-foot Museum of Ice Cream will feature an ice cream buffet, ice cream-themed hotel suites, a dreamy dessert playspace, the famous sprinkle pool, a pink party bus and much more. (Q2)
- Nacho Daddy: The restaurant will serve its signature gourmet nachos, Mexican-American classics and craft margaritas in a lively, high-energy space. (Q2)
- Saint Honoré Doughnuts & Beignets: The bakery will offer its handcrafted brioche doughnuts, gourmet glazes and New Orleans-style beignets in an imaginative, vibrant setting. (Q2)
- The Bowl: James Beard-nominated chef Jimmy Lee will open a brand-new concept featuring high-tech robot chefs cooking food right in front of guests. (Q2)
- iFLY Indoor Skydiving: The new iFLY Indoor Skydiving location will include a professionally developed facility designed to appeal to both first-time fliers and professionals. The destination will offer iFLY’s signature wind tunnels, media management systems, flying progression programs, STEM education events, private spaces for events and more. (Q1 2027)
“AREA15 is designed to surprise people every time they walk through the door,” said Winston Fisher, chief executive officer, AREA15. “With a brand-new mix of new restaurants, retail flagships and breakthrough attractions now signed, we’re continuing to create an entertainment district appealing to families, food lovers, thrill-seekers and culture explorers alike. These new additions deepen our reputation as a place where discovery never stops.”
Additionally, AREA15 announces a full slate of newly opened tenants across its expansion, including lively new entertainment and dining destinations. Globally recognized brands with locations now open include Universal Destinations & Experiences’ Universal Horror Unleashed and Felix & Paul Studios’ Interstellar Arc. Other tenants newly opened include The Escape Game, Malibu Barbie Café pop-up and Great Big Game Show.
These new tenants join AREA15’s roster of destinations, including Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, JOHN WICK EXPERIENCE and many more.
