Friday, October 22, 2021
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Attendance rises at Bristol Aquarium as facility plans new custom experience to supplant now-closed IMAX theater

Message from Bristol Aquarium:

‘Bristol Aquarium [UK] is to develop a more interactive and personalised visitor experience to build on the rise in visitor numbers this year.

‘Since opening in 2009 the Harbourside aquarium has welcomed hundreds of thousands of people through its doors.

‘This year has seen a significant rise in visitor figures and bosses are planning a series of new initiatives to continue that growth in the new year.

‘Bristol Aquarium Park Director David Waines said: “Our aim is to continually develop and improve the visitor experience and to create a world-class aquarium in the heart of Bristol.

‘“In response to feedback we have received from visitors we will be building on the success of our talks and feeding programmes to offer the public an even more interactive and personalised visit in 2012.

‘“This year we also welcomed more than 11,000 schoolchildren to the aquarium, more than double the previous year.

‘“We are looking to significantly increase those numbers again next year and will be working closely with local schools and educational groups to ensure we deliver a first class visit for youngsters of all ages,” he added.

‘In addition to providing a more interactive experience for visitors, the aquarium has also been reviewing the use of IMAX in its cinema.

‘“We are currently compiling our strategy for the next three years and have been looking at the IMAX operation and assessing its contribution to our business,” said David.

‘“As the IMAX brand is increasingly moving away from documentaries and into mainstream Hollywood movies we no longer believe it fits in to our ambitious plans and we have therefore taken the decision to stop screening IMAX films.

‘“Once again we would like to thank everybody for their support in 2011 and to underline our 100% commitment to the city of Bristol in the years ahead,” added David.

‘Built over two floors with a series of separate themed habitats and more than 50 amazing displays, Bristol Aquarium also features two underwater walkthrough tunnels, open-top tanks and a Learning Lab to explore.

‘The centrepiece of the aquarium is the giant Coral Seas display where visitors can enjoy the closest of undersea encounters with tropical sharks and rays in an underwater walk-through tunnel, via a two-metre concave bubble display and a massive floor-to-ceiling acrylic viewing window.’


Bristol Aquarium is operated by Aspro Group.
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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