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Barco to Introduce Auro-3D Sound System at Moody Gardens Digital Cinema Event

Rancho Cordova, CA, USA — Auro-3D, powered by Barco and Auro Technologies, a newly developed sound system designed along three spatial axes (width, depth and height) rather than the two axes as found in traditional surround sound, will be unveiled at the Moody Gardens Digital Cinema Symposium, January 9-10 in Galveston, TX. Auro-3D turns conventional cinema audio into a fully immersive 3D sound experience, with sounds coming from all around and above the listener.

While traditional surround sound has only two spatial axes and is missing height and top sound, Auro-3D uses three layers (surround, height and top) to achieve natural 3D sound reproduction. An immersive sound experience is created through the system’s unique processing and the addition of speakers in a third dimension (height). The two layers of speakers in the Auro-3D setup make it possible to introduce the height dimension in sound, something that is impossible in surround sound. For example: surround sound processes an airplane flying overhead and a car driving by in the same way. Auro-3D differentiates these sounds to make the experience more natural.

The full Auro-3D speaker layout is defined for up to 13.1 channels, with 11.1 being the current ideal solution for environment for most cinemas. As Auro-3D technology is compatible with existing formats, standards and distribution mechanisms, only a minimal hardware and installation investment is required to upgrade from traditional 5.1 to the Auro-3D 11.1 audio format.
 
Auro-3D can easily be installed in new-built or existing theaters, in most cases utilizing components from current audio systems. According to speaker layout, simply adding height speakers can bring real 3D audio to a theater. Moreover, Auro-3D sound processing is similar to, and compatible with, existing set-ups.

When combined with visual 3D, Auro-3D offers audiences a spectacular and immersive movie experience.

For more information on the Moody Gardens Digital Cinema Symposium, visit http://digitalcinemasymposium.wordpress.com


  
ABOUT AURO TECHNOLOGIES
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system (technical concept and listening format) is designed by Wilfried Van Baelen, founder of Galaxy Studios. Galaxy Studios is worldwide renowned for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

ABOUT BARCO
Barco (www.barco.com), a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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