Saturday, January 18, 2025

Bay Laurel Advisors’ George Wade named one of The Influentials by License Global

License Global, a publication and source of news and trends for the global consumer product and licensing businesses, announces the winners for The Influentials 2024, highlighting the leaders reshaping the brand licensing industry, challenging norms, driving growth and leading with purpose. With more than 470 votes cast for a diverse group of movers and shakers, The Influentials received the highest engagement to date.

This year’s winners are recognized across categories that reflect unique contributions to the field, from visionaries and disruptors to brand builders and change makers, redefining what is possible.

“The response to this year’s edition of The Influentials has surpassed our benchmarks and reaffirms the passion and dedication that exists across the business of brand licensing. The nominations clearly showcase what makes a leader stand out and how important it is to our community to lift each other up,” remarks Amanda Cioletti, Vice President of Content and Strategy for License Global. “Each nominee and winner exemplify the innovation, curiosity and passion that define licensing.”

The winners of The Influentials for 2024 are:

The Innovator: Christian Bayley, global head, licensing and consumer products, Roblox
Recognizes an individual advancing industry standards in areas like sustainability, business practices and product design.

The Change Maker: Emmanuel Fordjour, senior vice president, finance and business analytics, Beanstalk
Celebrates those who foster meaningful change, creating programs that champion diversity, inclusion and progress.

The Collaborator: Kerri Estreich, senior director, licensing, Sesame Workshop
Honors leaders who have pioneered exceptional cross-category brand or product collaborations.

The Disruptor: Damian Treece, senior licensing manager, Bravado International Group
Recognizes individuals who inspire the licensing community to embrace new business approaches or philosophies.

The Newcomer: Kyle Lerner, senior licensing manager, Brand Central
Acknowledges emerging talents making an immediate impact in the first 10 years in their licensing careers.

The Expert: Diane Bolduc, director, global licensed consumer products, toy and games, Hasbro
Honors long-standing contributors whose careers have deeply shaped the licensing industry.

The Brand Builder: Ernest Savo, senior director, global licensing and business development, The Hershey Company
Celebrates the minds behind licensed products that drive significant reach, revenue and growth for brands.

The Influencer: George Wade, founder and president, Bay Laurel Advisors
Recognizes those who uplift the industry through thought leadership, mentorship and public contributions that inspire peers.

The License Global Influential 2024: Sarah Jackson, global director, license and brands, Primark
Reserved for an individual demonstrating excellence across multiple areas, or whose work has created a transformative impact on the industry.

Winners were named based on various factors including community nominations and License Global editorial board review.

Read the full feature for The Influentials 2024 including a list of the runners-up for each category.

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