Monday, July 26, 2021
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Behind the scenes with Sarner and Matt Smith at the Dr Who Experience opening in London, Feb 20

Michael Bennett and Ross Magri of Sarner with Matt Smith
Message from Sarner, creative and tech designer of the Dr Who Experience:
Dalek Encounter production concept sketch

Matt Smith officially opened the Doctor Who Experience on Sunday 20th February.  After touring the attraction Matt declared that it was “brilliant” and that “it was just like walking on to a movie set”.  

Children on TARDIS

‘When he met Sarner’s Managing Director, Ross Magri, and Creative Director, Michael Bennett, the current Doctor declared that he enjoyed the moving platform on the TARDIS at the Experience so much that he’d like one installed on the TV set in Cardiff, saying, “this one really moves but on the TV set I need to act as though it does!” 

Pandorica sketch

‘Commenting on the new attraction, Smith said, “I’m blown away by the Doctor Who Experience and I love my job because I get to be a part of amazing things like this attraction.” 

Dalek Encounter production concept sketch

‘Smith added, “It truly captures the adventure of the TV series and, prior to becoming the Doctor, this would have been the closest I could ever have got to the real thing.  It certainly ticks all the boxes for the fans out there“.’ 

Starship UK.  All photos courtesy Sarner.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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