Thursday, November 30, 2023

Big Think Reimagines Delta Dental Health Theater – St Louis

St. Louis, Missouri, USA – Big Think, Inc. recently unveiled its latest project with the successful reimagination of the Delta Dental Health Theater in St. Louis, Missouri. “Big Think transformed our educational theater into an interactive children’s museum,” said Shannon Woodcock, Executive Director of the theater.
The Delta Dental Health Theater was built 30 years ago to educate children on the importance of proper dental care. The experience centered around a 30 minute show that encouraged children to brush and floss regularly as well as limit sweets and other decaying foods.

“We started by helping DDHT define who they were and who they wanted to be,” explained Judy Leise, president of Big Think. “We then began work on redesigning the existing spaces and creating new experiences to engage visitors in the concepts of total wellness and healthy living.”

The theater includes 8 new interactive exhibits designed by Big Think:

  • Good Breath \ Bad Breath: Two existing characters, Tooth Wizard and Plaque Man, are recreated with scent-releasing mouths that children press to smell good and bad breath.
  • From Seed to Plant to Plate Mural: Children learn about the cycle of food. Pop-up doors provide interactivity and kids learn fun facts
  • Snacky’s Farmer’s Market: Children play in a realistic farmer’s market environment while learning about the value of coloring their plates with a variety of healthy foods.
  • Cardinal’s Care Library: A tent was created for kids and families to read books about health and play with educational puzzles
  • Dental Health Area: Children practice their new skills brushing teeth.
  • Dress Up Area: Children dress up as a farmer, chef and dentist, or for the royally inspired, a king and queen. Kids can even try out a child sized dental chair.
  • Theatre: New AV technology was installed to create an up to date viewing experience
  • Obstacle course and fitness area for special events: Children are taught the importance of moving their bodies for no less than an hour a day in a fun and engaging way.

Big Think also redesigned the facility’s offices creating working space for administrative offices and storage. The theater’s popular giant teeth, which are considered a St. Louis legend by many, were preserved. “St. Louis has one of the highest rates of childhood diabetes, obesity and tooth decay,” said Shannon Woodcock. The more we can educate our children and families, the better off our community will be.”

Big Think continues to work with DDHT as they plan their next phase of expansion.

Big Think is a Woman-Owned (WBE) design firm and media production company with a unique team from a wide array of creative, production and execution disciplines. Our team provides solutions that are seen at museums, theme parks, shopping centers, zoos, on the road, at events and in the media for a variety of clients who value a visceral connection with their customers. Our clients’ unique perspectives are woven into a fully integrated marketing story line. Our long-term relationships with the best in the business, assures that what you imagine is also achievable.

Big Think designs a broad range including, signage and wayfinding, environmental graphics, exhibitions, immersive environments, master planning and architecture, media, identity, branding and brand characters, experiential marketing and events.

Judy brings over 25 years of diverse design, communication, marketing and brand experience. She has produced a variety of projects including immersive museum environments, experiential marketing programs, events, trade shows, video & film productions (2D & 3D), as well as websites. Judy is expert in the creation of integrated marketing, communications strategies and formulation of brand messaging and positioning. She offers the advantages of being a creative problem solver who understands the logistics of planning and execution – and can meet a budget. She has won numerous awards including a gold medal from the New York Film Directors, IABC, CASE and Flair Awards. Judy holds a Masters of Fine Arts degree from Washington University where she taught art, photography and design.

Teresa has over 20 years of extensive experience in all facets of design which shapes her critical role in bringing overall cohesiveness and impact to a project. She applies her skill to the many components of design including environmental graphics, immersive environments, exhibit design, wayfinding & signage, websites and branding. Some of the projects she has worked on include Great Rivers Greenway – a system of greenways connecting St. Louis City, St. Louis County and St. Charles County: branding, wayfinding, signage and website design; Grand Ole Opry: comprehensive interior graphics and signage for a new retail store; Woodcock Museum in St. Louis – an innovative digital art museum: branding, website design, marketing collateral and teacher education content and St. Louis Housing Authority – a public housing agency: branding, signage and collateral design. She has won numerous awards including an award for the Woodcock Museum website by The Association of Museums on the Web, Creativity Annual Awards and her Grand Ole Opry posters were published in the Rockport Publishers 1000 Retail Graphics book.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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