Bilthoven, the Netherlands (May 16, 2012) — Economy of Experiences, by Albert Boswijk, Ed Peelen & Steven Olthof, sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The ‘Experience Economy’ is the first symptom of this process. The Economy of Experiences is more than ‘feed me’ or ‘entertain me’. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities.
Preorder online from the European Centre for the Experience Economy at http://www.experience-economy.eu/economy-of-experiences-p-20.html. The book will be available in bookstores and in their online store starting on the 22nd of June.
On the 29th of June, the Centre will hold an introduction of the book in TrouwAmsterdam at 10.30 with a public debate between Joseph Pine and the authors. Those interested in participating should contact Albert Boswijk via email or at +31(0)346212110.