Toronto, Canada — The Jasper Tramway is adding to its aerial Rocky Mountain visitor experience with the help of a new handheld device called the vGuide created by BpbZ, a new Canadian-Irish enterprise. The Jasper Tramway vGuide creates a “Total Mountain Experience” that combines the amazing views with stories, secrets and insights.
With every tramway ticket comes an opportunity to pick up a vGuide handheld device. With a swipe of a screen, visitors are immersed in interpretative stories and facts that add to their experience.
Topics include the inner-workings of the tramway system; the significance of the mammoth peaks that form the Continental Divide; the raging power of the Maligne River; or tales of resilience of fur traders.
“The vGuide offers our guests fun and factual snippets in an easy-to-use format,” says Todd Noble, Jasper Tramway Operations Manager. “A variety of information, from mountain elevation to animals one might spot from the tram, is featured in our customized and hyper-local vGuide program, which looks just like an android device. Visitors can follow along or select specific sections that pique their interest. We even have a special function that allows users to take an x-ray of the tram. The feedback has been very positive.”
The vGuide is a BpbZ service offered by the new company co-owned by BaAM Productions of Toronto, Canada and ZolkC based in Waterford, Ireland. BpbZ serves North America’s interactive experience sector with a powerful combined offer: BaAM’s content development, interpretation and storytelling expertise with ZolkC’s advanced technology, programming skill and success in creating visitor experiences in Ireland, England and Scotland.
BpbZ’s vGuide premium experience offers venues – across a wide range of indoor and outdoor attractions and events – perfect handheld interpretive solutions, taking traditional audio tours to a whole new level.
BpbZ stands for BaAM powered by ZolkC and is a new venture between two companies that share a passion for storytelling through creative means – including modern technology – to enliven visitor experiences at the world’s most important venues. The Irish-Canadian venture is now serving the North American market and can be found online at www.bpbz.com.
About BaAM Productions
BaAM is a creative development and project management company, specialists in meeting the unique requirements of high-profile and large-scale cultural, sports and entertainment projects. The company has created interactive exhibits focused on a wide range of subjects including history, geology, archaeology, physics, zoology, geography, sports and math. Its work requires collaboration with varied groups of content experts to ensure the accuracy of complex information. BaAM uses creative storytelling to integrate facts into amazing experiences for both permanent and touring exhibits with clients including the Canadian Museum of Nature, Cupids 400, Parks Canada, the Aga Khan Foundation Canada, the CN Tower, the Olympic Spirit Group, the National Hockey League and Major League Baseball.
ZolkC is committed to the creation of amazing visitor experiences using the best in technology, and is building an international reputation for excellence in the deployment of technology-driven interpretation for the tourism and heritage sector in the UK, in Ireland and now in North America. Its creativity and unique approach lies in software it designs, content it creates and partnerships it establishes with clients. As a spin-in company of the research group, TSSG, of Waterford Institute of Technology it has direct access to more than 140 researchers in mobile and pervasive technologies – one of the largest research institutes in Europe. Its relationship with the TSSG means that clients benefit from not only the design of leading-edge services to create the desired visitor experience at the onset, but also in keeping the service fresh and vibrant as new technologies evolve. This future-proofs deployments for our clients and their visitors.