Tuesday, November 29, 2022

Busch Gardens Williamsburg rejuvenates Oktoberfest Village with Mach Tower as centerpiece


WILLIAMSBURG, Virginia, USA – Busch Gardens’ Mach Tower officially opened on 19 August, ending months of anticipation from guests eager to ride the parks’ newest and tallest thrill attraction.

“We know our guests have been eagerly awaiting the debut of Mach Tower,” said Park President Carl Lum. “During the manufacturer’s initial testing, some mechanical issues were discovered that caused the delay. Now that the ride is open, we are excited to share this amazing experience with our guests.”

Mach Tower offers a bird’s-eye view as its 30-seat rotating carriage climbs nearly 240 feet above the park’s Oktoberfest village. Thrill elements experienced during the ride keep riders from becoming complacent on their journey to the top. Once riders get a few seconds to take in the view, the carriage plummets at breathtaking speed straight down the massive maypole-themed tower attraction.

“We’re pleased our guests will be able to ride Mach Tower before the summer comes to a close,” said Lum. “We allowed our guests a sneak peek earlier this week and the overwhelming comments have been, ‘it’s been worth the wait.’”

Ray Beyer and his son Brandon were some of the lucky guests who experienced Mäch Tower during the sneak peek.

“I thought it was great,” said Brandon, adding that the drop took his breath away. “Not being able to look down sort of freaked me out.”

Mach Tower anchors a newly rejuvenated Oktoberfest village featuring new game areas, performance spaces and a pretzel bakery serving some of the best pretzel-themed cuisine in the region.

SeaWorld Parks & Entertainment:
SeaWorld Parks & Entertainment inspires people to celebrate, connect, and care for the natural world through the power of entertainment. The company owns and operates 10 parks across the United States, as well as the newly formed SeaWorld Pictures division. The parks play host to 23 million guests a year and provide lasting memories through up-close animal encounters, world-class shows and rides, and high-quality themed attractions. Locations include SeaWorld parks in Orlando, San Diego and San Antonio; Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove and Aquatica in Orlando; Sesame Place near Philadelphia, Pa.; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg.

A global leader in animal care and conservation, SeaWorld Parks & Entertainment cares for more than 60,000 animals including 200 endangered or threatened species. This commitment extends to animals around the world: The company has contributed more than $50 million to conservation, wildlife rescue and environmental stewardship initiatives and operates one of the world’s most respected animal rescue and rehabilitation programs. SeaWorld has rescued more than 18,000 orphaned, injured or ill animals over four decades.

SeaWorld Parks & Entertainment employs 20,000 people nationwide and is a portfolio company of The Blackstone Group (NYSE:BX).

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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