IMG Group’s collaboration with Turner CN Enterprises will deliver a number of world firsts for both companies and fans, including the world’s first themed attractions for the multi award-winning property; The Amazing World of Gumball, Adventure Time, and LazyTown. The IMG Theme Park will also feature the world’s largest Ben 10 retail store and the first ever Ben 10 5D ride, along with branded restaurants and other branded immersive experiences across the 200,000 sq. feet utopia.
“We are very pleased to partner with Turner CN Enterprises. The launch of the Cartoon Network Zone will position us as the key theme park operator in the region.” said Mr. Ilyas Galadari and Mr. Mustafa Galadari, of IMG Group. “IMG Theme Park will pride itself on family entertainment and with the addition of the largest entertainment brand, Cartoon Network; we elevate our continuous dedication in bringing a value-added experience for all our visitors.” They added.
“We are delighted to partner with IMG Group to bring the much-loved family of characters from the Cartoon Network stable to life,” said Alan Fenwick, VP Turner CN Enterprises. “We are very excited about the themed attractions and live events. IMG Group, along with design agency Falcon’s Treehouse, have consistently demonstrated a wonderful knowledge of our brands in developing innovative and immersive brand experiences we know our fans and the world will love.”
Alan Musa, General Manager & VP, Turner Broadcasting Systems – Arabia, added, “The Middle East is fast becoming a major international destination for family tourism and the IMG Theme Park in Dubai is a concentrated hub of high-octane entertainment. This latest venture with IMG Group will enable families from all over the globe to engage with their best loved Cartoon Network brands, providing visitors with an unforgettable experience they can treasure for years. The park will be fully supported by the Cartoon Network Arabic TV channel and web site – both of which have grown considerably in terms of fans throughout the Middle East since being launched in October 2010.”
The Cartoon Network name and characters have been licensed to the IMG Group by Turner CN Entertainment. Cartoon Network Zone is owned, managed and operated by the IMG Group which has developed the complex including the combination of family, adventure, action and comedy entertainment experiences.
The overall facility for the themed entertainment destination will be in excess of 1.2 million sq. feet in its first stage and will be the largest temperature controlled indoor entertainment destination in the world. It is designed to attract 10,000 plus visitors per day. A unique facility of this magnitude will also generate a significant demand, in the vicinity, for hotels and hotel apartments, along with other retail and leisure components. The Cartoon Network Zone is the second publically released partner and zone within a total of four zones in the extraordinary property. This dazzling combination of four unique zones will provide an irresistible and ‘must visit’ attraction for any thrill seeker or person within reach of its impressive gates.
Previously, IMG announced a licensing deal with Marvel for a superhero themed zone. Two other themed zones remain to be announced.