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Cedar Fair enlists accesso for e-commerce

SANDUSKY, OHIO, October 25, 2011 – Cedar Fair (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, is pleased to announce that it has engaged accesso, a leading provider of commerce solutions, to utilize their premier online commerce and mobile technology across its renowned portfolio of parks.

Along with redesigned websites for each park, Cedar Fair will replace its current in-house e-commerce solution with accesso’s fully hosted, dynamic online platform beginning in January 2012. Cedar Fair will also roll out accesso’s integrated mobile platform with updated mobile websites along with iPhone and Android based apps including mobile ticketing.

“While ‘Road Trip Cedar Point!’ is a popular summer exclamation, the majority of our guests today reach for their keyboard before they reach for their car keys,” said Matt Ouimet, Cedar Fair’s president. “Our relationship with accesso helps ensure that all of the benefits of advance planning are readily available on our e-commerce platform. Whether it is a ticket for our guest, special food and beverage offerings or resort accommodations – they are easily purchased ahead of time, making their visit better before it even starts.”

accesso’s e-commerce technology, SHOPLAND 4.0, optimizes sales revenue through a highly-flexible, user-friendly design which seamlessly incorporates a wide range of features including product upsells and cross-sells, as well as flexibility to support a range of unique promotional concepts.

accesso MOBILE combines content and commerce into a fully-integrated solution which allows today’s on-the-go consumer to purchase admission and scan their ticket directly from their mobile device for entry to the park.

“Industry-leading organizations like Cedar Fair understand the increasing power of online commerce and mobile technology,” said Steve Brown, accesso’s chief executive officer. “Our solutions are known for their easy-to-use designs with a focus on the user experience and sales results. We look forward to bringing our technology and unique service model to Cedar Fair and its customers in early 2012.”

About Cedar Fair
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair’s flagship park is Cedar Point.

About accesso
accesso delivers powerful ticketing and commerce solutions that help customers increase sales without adding expensive infrastructure costs. accesso products and services support top attractions across North America from theme parks and water parks to concerts, live events and sporting events. accesso’s solutions are fully hosted and supported 24/7 to ensure continual focus on the user experience and sales results. accesso’s proprietary solutions are noted for streamlined, easy-to-use designs with seamlessly integrated revenue driving features. All accesso solutions are continually updated to provide speed to market for enhancements and to stay current with the latest advances in technology. accesso maintains Level 1 PCI Data Security Standard certification, the highest rank available from major credit card providers. For more information, visit www.accesso.com.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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