Sunday, October 2, 2022

Charlie Morrow’s observations on IAAPA 2014: “The carny spirit lives on”

Charlie_MorrowThe Carny Spirit Lives On [at the IAAPA Attractions Expo]

by Charles Morrow of Morrow Sound

IAAPA 2014 is the amazing confluence of everything attraction. Roller coasters, hotdog stands, new food opportunities, design, production, infrastructure, insurance, operations, ticketing, polling, new rides, funhouse and theme park scare machines, lighting and sound systems, devices, new media and more.

The press meets those who put the rubber to the highway. The buyers meet the makers and the public is amazed.

What brings this together? Obviously the conversations between the far flung members of the attractions community now under one vast roof in the great market of Orlando. But there is more to it, something quite fundamental and traditional if not ancient.

Ours is a marvelous global community of people dedicated to real world, attraction experiences. We are the carney folk of past, present, future.

While media is part of the scene, it is media embedded in rides, special theaters, head mounted devices. While there is invisible data and wireless devices, they are in the service of the material world. The real world and the virtual world entertain and entwine. This is the steel and glitter of attractions and the dazzle of museums and amusement parks.

It is the annual crossing of the paths of all the amusement tribes and species, sparking new business and gathering the embraces old friends.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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