Wednesday, November 29, 2023

China New Media to Begin Marketing Chinese Businesses on Iconic Times Square Building

One Times Square is the sliver of a building in the center, courtesy Times Square Alliance

Dalian, China (February 27, 2012) /PRNewswire-Asia/ — China New Media Corp., China’s fast-growing advertising media company with a current outdoor media network located in Dalian, Shenyang, Tianjin, Shanghai and Beijing, today announced that the Company secured a one-year lease agreement for an LED screen located at No. 1 Times Square, New York City, effective March 1st, 2012, with a size of about 684 square feet. This is the first LED screen that the Company has ever operated outside of China. China New Media will have a launching ceremony at Times Square on March 1st, 2012, 5:30 pm EST, and the screen will be switched on concurrently.

The 684 square-foot screen is a full color, high resolution LED display, and is located at the One Times Square Building in New York City, one of the landmark buildings in New York City. Times Square is a major commercial intersection in Midtown Manhattan, New York City, United States. Iconified as “The Crossroads of the World,” Times Square is the brightly illuminated hub of the Broadway theater district and one of the world’s busiest pedestrian intersections. According to Travel + Leisure magazine’s October 2011 survey, Times Square is the world’s most visited tourist attraction, bringing in over 39 million visitors annually.

We are thrilled to launch China New Media’s first LED screen outside of China.  It is a significant milestone for our Company,” stated Mr. James Wang, Chairman and CEO of China New Media. “While we continue to grow our business and market share in China, we have begun to expand our media platform and sales network directly to overseas market. This LED screen, which is named ‘China Screen’, will become a platform for Chinese enterprises to expand globally, a platform that facilitates more China domestic brands into international brands. We believe that we will significantly enhance our brand name by having this high profile media space located at one of the busiest district of New York City, and officially establish our footprint outside of China.”

Founded in September 2000, Dalian Vastitude Media Group Co., Ltd., now known as China New Media Corp., is headquartered in Dalian, the commercial center of Northeastern China. The company owns and operates the city’s largest outdoor media network encompassing over 600 bus shelters furnished with billboards and displays; 130 taxi stops with displays; and 13 large-size billboards, including 3 large-size LED displays at major traffic conjunctions. The company also furnishes more than 400 buses with advertising posters and 28 metro-trains throughout Dalian Metro Lines. China New Media provides comprehensive adverting services from art design to ad publishing, from daily maintenance to technical upgrading. Launched in Dalian in 2009, China New Media’s proprietary LED multimedia display network, City Navigator®, is one of the country’s first web-based outdoor advertising networks.
Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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