Monday, September 20, 2021

China’s Amusement Market Seeing Upward Growth

The following is a sponsored story from the CIAE (Guangzhou) Expo

Amusement parks possess huge market potential as everyone has recreation demands, regardless of age, gender and social class. As an important part of the game and amusement industry, theme parks have set off a continuous upsurge around the country since the establishment of China’s first theme park in Overseas Chinese Town in 1989. According to golden week records of this year, Happy Valley in Shenzhen, Beijing, Chengdu, Shanghai and Wuhan basically received 20,000 visitors everyday and 820,000 in total, increasing by 41% over the same period of last year. Changzhou Joyland, Guangzhou Chimelong Paradise and other venues also welcomed lots of visitors.

In recent years, interactive theme parks are gaining an increasing amount of popularity, leading to a new round of theme park booms. Chimelong Group has altogether invested 20 billion Yuan to build a tourist destination in Hengqin Island, Zhuhai. Once fully completed, Chimelong International Ocean Resort is expected to receive over 20 million people each year. Also, Shanghai Disneyland which has attracted 24.5 billion Yuan in investment is under construction and will be completed in 2016.

Nowadays, China’s parks, amusement and recreation grounds are seeing booming development. The industry chain is drawing unprecedented attention. In addition to the building of large parks and the rising of industrial bases, CIAE, being Asia’s largest expo of Leisure & Recreation, Game & Amusement, has developed into a new focus in China’s amusement market. It closely connects with game and amusement bases around the country, such as Zhongshan city’s main amusement machines & large-scale machines ; Shenzhen’s main animation industry & high-tech film & Video ; Panyu District’s main Animation Game &  Theme Park. Being endowed with unique geographical advantages, CIAE will cover an area of 100,000 square meters. So as to meet development trends and to facilitate buyers, the exhibition will set up a Theme Park Pavilion for the first time in 2013 and hold an Asia Theme Park Development Summit concurrently. By virtue of the combination of the exhibition and conference, a platform will be built for product showcase and technical communication. At the same time, a new channel will also be created for conveying industrial policies, obtaining market information, introducing advanced technologies and promoting excellent products in foreign markets.

At present, theme parks combining high-tech mechanical entertainment and humanized scene experience are becoming a new trend. Following the improvement of living standards, people value spiritual consumption a lot. The establishment of game and amusement bases, large parks and professional exhibitions indicates a slow shift in people’s consumption concept. Therefore, we have good reasons to believe that driven by new consumption concepts, China’s game and amusement industry will certainly experience rapid growth and step forward to a new height!

Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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