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CINEDIGM DIGITAL CINEMA and BIG & DIGITAL LLC partner to distribute digital cinema content to museums and cultural attractions

Starting with content from Cinedigm Entertainment Group’s Kidtoons program, relationship will expand CINEDIGM’s reach into new digital venues

Woodland Hills, CA (August 16, 2011) Cinedigm Digital Cinema (NASDAQ: CIDM)
and BIG & Digital LLC have entered into an agreement for B&D to expand Cinedigm’s digital distribution footprint for its popular Kidtoons matinee program into museums, attractions and educational venues.

Cinedigm, a global leader in digital cinema, distributes and markets content ranging from kids programming to concerts, documentaries, music and independent films into digital movie theatres, including the recent releases of National Geographic’s LIFE IN A DAY, the Sarah Palin documentary, THE UNDEFEATED, and the FOO FIGHTERS in LIVE 3D.

“Cinedigm’s programmatic approach to alternative content is an obvious fit with the goals of these institutional venues, helping them attract new and expanded audiences, and providing a complementary reach to Cinedigm’s traditional cinema partners,” said Michele Martell, chief operating officer of Cinedigm Entertainment Group. “Digital content is an intrinsically nimble and efficient way to get content to avid audiences and we are thrilled that Big & Digital – with its nationwide relationships – can get our great content to passionate audiences.”

The distribution relationship will begin with a popular program from Cinedigm’s Kidtoons matinee program, Spookley: The Square Pumpkin, on October 1, 2011.

“As more and more institutional venues go digital, there is a need for high-quality family friendly content,” said Tina Ratterman, founder of BIG & Digital. “Museums realize the potential for new earned revenue and we are thrilled to partner with Cinedigm to offer the Kidtoons programming that parents can count on and museums can profit from.”

About BIG & Digital, LLC
BIG & Digital, LLC specializes in distribution and marketing of films for giant screen, IMAX®, and digital theaters located in museums and attractions worldwide. BIG & Digital was founded in March 2009 by Tina Ratterman. Ratterman is a veteran in the giant screen industry with more than 14 years of successful marketing and distribution experience. More information can be found at www.biganddigital.com.

About Cinedigm
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theatres into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theatre advertising services; and marketing and distribution platform for alternative content such as CineLive® 3D and 2D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com [CIDM-G]

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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