NBC Sports and Cosm have announced a multi-year partnership wherein NBC Sports will bring an expansive offering of live Premier League soccer matches, along with additional live sports content from NBC Sports’ world-class portfolio, to Cosm’s forthcoming immersive venues.
In addition to Premier League games throughout the season, Cosm will produce and present select Notre Dame Football and Big Ten Football games, as well as NBC Sports’ premium horse racing events, in “Shared Reality” — an experience which bridges the virtual and physical worlds through Cosm’s pioneered technology and 87-foot diameter, 8K+ LED domes.
The sports media rights agreement marks the first time that these professional league soccer, college football, and blockbuster horse racing events will be available in Shared Reality. Additionally, it marks the official debut of internationally staged events at Cosm’s new venues in the United States.
“This NBC Sports partnership represents another critical step in our mission to redefine the way the world experiences content,” said Jeb Terry, Cosm’s President and CEO. “The deal expands our sports content offerings beyond the NBA, NHL, and UFC, and allows us to super-serve fans of all types. Fans know NBC Sports delivers a best-in-class sports experience and by adding the EPL, College Football, and Horse Racing to the programming schedule, it ensures we always have live, original, immersive content. When fans come to Cosm, there is always something new to see, and Cosm is the world’s best place to experience the event next to actually being there in person.”
“We’re excited to partner with Cosm to offer fans a unique viewing experience for some of the most prestigious properties in our portfolio,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports.
“One of our primary goals as a company is to democratize access to the world’s greatest sporting events,” said Peter Murphy, Cosm’s SVP, Content and Media. “For most EPL fans in the U.S., getting to a game in England is prohibitive for many reasons. Through this tremendous partnership with NBC Sports, sitting pitch side on weekend mornings in LA, Dallas, and beyond will be possible. It will feel like you’re there, especially as we pair the experience with contextual F&B opportunities.”
Cosm’s first two public venues – set to open in 2024 in Los Angeles at Hollywood Park and Dallas at Grandscape, with plans to expand to additional locations in key markets – will deliver state-of-the-art visuals and merge the energy of the crowd with elevated food and beverage service to make guests feel like they are sitting front row, courtside, or on the pitch at live events taking place across the world. Details of the schedule of events upon the opening of its venues will be shared at a later date.
