Friday, December 1, 2023

Daniels Wood Land constructs new headquarters, tripling size of current space

Known for their themed design and fabrication, shooting galleries, commercial playgrounds, animatronics, and tree houses, Daniels Wood Land announces a new $6 million corporate headquarters and shop in Paso Robles, California.The new building coincides with the company’s launch of a new theming division, DWL Studios.

“We are excited to enter this next chapter of our business, which allows us to increase efficiency, capacity and future growth,” says Daniels Wood Land EVP Business Development Andy Dauterman. “Furthermore, DWL Studios will be able to provide dedicated resources and services for our valued clients in the themed entertainment marketplace.”

Company co-founders and twin brothers Ron and John Daniels began to realize their current shop, located five miles from the new facilities, was approaching its limits with larger projects and a broader range of clients becoming the norm. The team began to search for a new site, which was purchased in 2018; construction started mid-2019. The four-acre property includes a 35,000 square foot building that includes a climate-controlled art department/studio as well as dedicated space for the company’s theming, custom work, steel fabrication, shooting galleries and other departments.


“The new office allows us to provide a full suite of turn-key services to our clients and to turn around projects with greater speed than ever before,” explains Dauterman. The new facility will include upgraded equipment such as the Kuka CNC Milling Robot, new 3D printers, and their recently acquired large format 2D printer.

The space will also be a literal showcase for Daniels Wood Land’s design capabilities. In addition to 1,500 square feet of showroom space, the entire facility façade and interior office environments will be themed. The team even bought and renovated a classic Arrow Development 36”gauge train that will carry visitors on tours around the site. The train was built in the 1960s and sat neglected for many years after having been used at a Seattle shopping mall and various fairs and carnivals. “Visitors to the new site will see immediately our capabilities and quality of work,” says Dauterman.

The company, which has been regularly adding to its staff, anticipates hiring additional workers once the building is ready for occupancy, currently scheduled for January 2020.

Daniels Wood Land will be exhibiting at the IAAPA Attractions Expo in Orlando (booth #262) November 19-22, 2019. To schedule a meeting, contact Andy Dauterman [email protected].

About Daniels Wood Land

Twin brothers Ron and John founded Daniels Wood Land in 1997 after building treehouses for local customers. Initially known for their woodwork, the duo expanded the business to incorporate more design work and fabrication materials. Today, Daniels Wood Land is recognized for their work in themed design and fabrication, shooting galleries, commercial playgrounds, animatronics, and tree houses.

Daniels Wood Land has been recognized with several IAAPA Image Awards and IAAPA Brass Ring Awards. Two attractions they have worked on have been honored with Golden Ticket Awards. Daniels Wood Land is a proud member of both IAAPA and TEA and is based in Paso Robles, California where they employ over 40 workers.

For more information, visit or email [email protected].

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

Related Articles

Latest Articles