DOF Robotics has unveiled its new partnership with Rovio‘s globally popular “Angry Birds” franchise, in a deal facilitated by Angry Birds’ global licensing agency IMG. This strategic collaboration will create a one-of-a-kind experience that will delight fans old and new. The fusion of DOF Robotics’ cutting-edge technology and the iconic world of “Angry Birds” will result in an unforgettable journey for all ages. The single-player game, titled “Angry Birds Red”, allows players to not just play the game, but also become a part of it. Outfitted with dynamic sound, vibration, blast effects, 3DOF Active Motion Platform and 4K 60 fps resolution, the “Angry Birds Red” simulator thrusts players into the heart of action.
Launched in 2009 as a popular mobile game, the Angry Birds brand has since evolved into a globally-recognized media franchise, spanning various forms of entertainment such as consumer products, movies, a long-form Netflix series and location-based entertainment. With over five billion mobile game downloads, 25+ million social media followers, and 96% brand awareness, Angry Birds has become a timeless favorite for fans.
The playful and engaging Angry Birds universe lends itself naturally to location-based entertainment, as evidenced by the success of the recently launched Angry Birds-themed retail café in New York. Rovio has also teamed up with Immersive Gamebox and Attraktion!, enabling fans across the world to enjoy interactive, real-life versions of the game.
