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Dollywood Readies for Historical Announcement During Sept. 4 Boomsday Celebration; Contest Offers Lifetime Passes

PIGEON FORGE, Tenn.–(BUSINESS WIRE)–The biggest announcement in Dollywood theme park’s 26-year history will be made at this year’s Boomsday Festival in Knoxville on Sunday, Sept. 4.

Boomsday has evolved into Knoxville’s signature event, bringing more than 400,000 visitors to the city’s riverfront for the nation’s largest Labor Day fireworks display which begins at approximately 9:30 p.m. Dollywood’s announcement is a key element of this year’s event.

“Anticipation has been building for months, and I think Boomsday is the perfect occasion to unveil Dollywood’s biggest plans ever,” said Dolly Parton. “I’m as tight-lipped as can be but I will tell folks one thing: keep an eye toward the sky on Sept. 4 because we’re going to light it up with my big secret in a very explosive fashion.” Parton currently is amid her 2011 Better Day World Tour and will not be in attendance at the event.

During the fireworks display, Dollywood will reveal plans for its 2012 season. Boomsday attendees and those who watch the simulcast on WBIR Channel 10 or live streaming on www.dollywood2012.com are encouraged to text the name of the attraction they will see in the sky to 87654. Those who submit the correct answer are entered to win a grand prize package which includes a meet and greet with Dolly Parton, an opportunity to be the first to ride the new attraction at Dollywood’s March 2012 grand opening, and lifetime Dollywood passes (for up to seven additional family members residing at the same address as the winner; other restrictions apply.)

Dollywood is a 150-acre family adventure park in Pigeon Forge, Tenn., and the reigning Applause Award winner, the theme park industry’s most prestigious honor. Open nine months a year (March 26-Dec. 30), Dollywood offers more than 40 rides and attractions; award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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