Plans were officially announced on Nov 26 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and ruler of Dubai, for a new, 10 billion dirham, family oriented leisure entertainment destination complex in the Jebel Ali area. According to the announcement, the project will feature five unique zones with themes including movies and sea life. The announcement describes the first phase, Dubai Adventure Studios, as featuring Hollywood brands and another component, a Bollywood Park, leveraging partnerships with major studios in Mumbai.
A previous announcement [December 2011] by real estate developer Meraas Holding links it to the project: “Meraas, a Dubai-based real estate company, today announced the launch of Dubai Adventure Studios, a movie-based theme park…. Dubai Adventure Studios will form Phase-1 of a three-phase project spread across eight million sq. feet. Hosting major US-based movie IPs, the park will be developed with an estimated investment of AED2.2 billion. Work on the project is scheduled to begin in early 2012 and completed towards the end of 2014…. The movie-based theme park will comprise five zones featuring the latest-in-technology games and new-generation rides, in addition to hospitality and F&B zones to shape an all-inclusive entertainment destination that meets visitors’ needs.”
The Meeras announcement further states that “Dubai Adventure Studios will take centre stage at the Meraas stand in the 2012 Arabian Travel Market Exhibition (ATM) that will be held from 30 April – 3 May at the Dubai International Convention and Exhibition Center.”