Saturday, December 9, 2023

Dubai ruler announces plan for Dubai Adventure Studios leisure destination development

Plans were officially announced on Nov 26 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and ruler of Dubai, for a new, 10 billion dirham, family oriented leisure entertainment destination complex in the Jebel Ali area. According to the announcement, the project will feature five unique zones with themes including movies and sea life. The announcement describes the first phase, Dubai Adventure Studios, as featuring Hollywood brands and another component, a Bollywood Park, leveraging partnerships with major studios in Mumbai. 

A previous announcement [December 2011] by real estate developer Meraas Holding links it to the project: “Meraas, a Dubai-based real estate company, today announced the launch of Dubai Adventure Studios, a movie-based theme park…. Dubai Adventure Studios will form Phase-1 of a three-phase project spread across eight million sq. feet. Hosting major US-based movie IPs, the park will be developed with an estimated investment of AED2.2 billion. Work on the project is scheduled to begin in early 2012 and completed towards the end of 2014…. The movie-based theme park will comprise five zones featuring the latest-in-technology games and new-generation rides, in addition to hospitality and F&B zones to shape an all-inclusive entertainment destination that meets visitors’ needs.”

The Meeras announcement further states that “Dubai Adventure Studios will take centre stage at the Meraas stand in the 2012 Arabian Travel Market Exhibition (ATM) that will be held from 30 April – 3 May at the Dubai International Convention and Exhibition Center.”

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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