Tuesday, October 4, 2022

Dubai ruler announces plan for Dubai Adventure Studios leisure destination development


Plans were officially announced on Nov 26 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and ruler of Dubai, for a new, 10 billion dirham, family oriented leisure entertainment destination complex in the Jebel Ali area. According to the announcement, the project will feature five unique zones with themes including movies and sea life. The announcement describes the first phase, Dubai Adventure Studios, as featuring Hollywood brands and another component, a Bollywood Park, leveraging partnerships with major studios in Mumbai. 

A previous announcement [December 2011] by real estate developer Meraas Holding links it to the project: “Meraas, a Dubai-based real estate company, today announced the launch of Dubai Adventure Studios, a movie-based theme park…. Dubai Adventure Studios will form Phase-1 of a three-phase project spread across eight million sq. feet. Hosting major US-based movie IPs, the park will be developed with an estimated investment of AED2.2 billion. Work on the project is scheduled to begin in early 2012 and completed towards the end of 2014…. The movie-based theme park will comprise five zones featuring the latest-in-technology games and new-generation rides, in addition to hospitality and F&B zones to shape an all-inclusive entertainment destination that meets visitors’ needs.”

The Meeras announcement further states that “Dubai Adventure Studios will take centre stage at the Meraas stand in the 2012 Arabian Travel Market Exhibition (ATM) that will be held from 30 April – 3 May at the Dubai International Convention and Exhibition Center.”

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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