Sunday, April 11, 2021

EDITORIAL: You and InPark

Judith Rubin, IPM editor

judyrubinEvery year our industry gatherings & organizations help us gauge where we are, give us a snapshot of the industry, its trends, prominent voices and the chance to re-examine where we fit into it. There are new people entering the field, new companies, new clients, new regions becoming active, along with the more established companies and mature markets.

Every year I try to come to the IAAPA Attractions Expo both prepared and unprepared. Those four days to catch up with people are also four days to take in the surprises – the things I couldn’t have anticipated, the people I haven’t met, the trends I hadn’t identified.

IAAPA Orlando is a place for positioning – you work to position yourself to do business, and you also work to understand what your real position is. How we see ourselves is not quite how others see us. What we expect to do in the market is likely not quite what we end up doing. Your business has likely grown over the past year, you have become better known, and known for certain things. But do you know what they are? Do you know how your market and your community perceive you? Does it match how you want to be perceived?

One of our roles at InPark Magazine is to help people and companies position themselves in the market. We’re pleased that so many distinguished companies have chosen InPark to showcase their projects, products and services and position themselves for the coming year. If you’re not yet one of them, we hope you will be soon – please visit our booth (#1764) or contact us to find out more.

InPark Magazine is growing, and as we continue to expand both editorial and advertising in print and online formats, in addition to a suite of public relations services, we need more writers and designers to help us keep up with content production. Let us know if you’d like to be part of our team.

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