Tuesday, October 19, 2021
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Electrosonic Provides AV support to USA Pavilion at Shanghai Expo 2010


For the USA Pavilion at Shanghai Expo 2010, Electrosonic provided show designer/producer BRC Imagination Arts with system technical design, engineering, fabrication, installation, encoding and show technical programming for the AV and control systems in the pavilion lobby, preshow and main show theater.

Electrosonic Design Consulting provided guidance to the exhibit designers on AV equipment selections, projection geometry, facility impact, and budgeting. A number of projection studies were produced for the venue that demonstrated proof of concept and allowed them to verify the equipment selections.

From Montreal 1967 to Aichi 2005 and now Shanghai 2010, Electrosonic has completed more than 50 world expo projects. Electrosonic’s project manager for the USA Pavilion at Shanghai 2010 was Steve Calver, with Clay Fullen as site supervisor and Gary Belshaw handling show control programming. Electrosonic and BRC have worked together on numerous Expos in the past.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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