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Euro Disney and Hertz Extend their Partnership Agreement for Five Years

Michel Taride, Executive Vice President, Hertz Corporation with Mickey and Philippe Gas CEO of Euro Disney. Copyright © 2011 PR Newswire Association LLC. All rights reserved. A United Business Media Company

Europe’s Leading Tourist Destination and Global Car Rental Company Celebrate 15 Years Together
PARIS, June 20, 2011/PRNewswire/ — Euro Disney SCA and Hertz have signed a new, five-year official partnership agreement for Europe, Middle East and Africa. The two companies are also celebrating the 15th anniversary of their partnership.

This partnership will continue to offer an array of services for guests and Disney Cast Members (company employees) alike at Disneyland Paris, Europe’s largest tourist destination, with over 15 million guests annually. Guests staying in any of the Resort’s hotel rooms may use a direct line to the Hertz rental agency in Chessy Marne-la-Vallée to rent a vehicle. Cast Members may also benefit from special rates when renting a vehicle or buying a used vehicle from Hertz.

Hertz will continue to enjoy strong visibility throughout the amusement theme park, with the ongoing sponsorship of Main Street Vehicles, as well as the stroller rental service in the Resort’s Disneyland Park and the Walt Disney Studios Park. The Hertz brand will also be present in various emblematic spots including in the sets at Disney Studio 1 and on the car license plates of taxis parked in front of Restaurant des Stars and Disney’s Hotel New York.

The renewed partnership also kickstarts a program of new joint marketing activity with Disneyland Paris across Europe, and will allow Hertz to develop relationships with the wider Disney organization. For example, Hertz will support the launch of the Disney Cars 2 movie — one of the world’s largest global entertainment franchises — across Europe this summer through direct and online campaigns that include fun competitions. The car rental company has also unveiled a new, Disney-themed children’s play area at its London Heathrow Airport location as part of a refurbishment program.

Michel Taride, President of Hertz International and Executive Vice President, Hertz Corporation, said: “We are delighted to renew for another five years this dynamic and historic partnership between Euro Disney and Hertz. As companies with a shared vision for superior quality and a great family experience, we have common goals of delivering excellent service aimed at satisfying the needs of extended families across Europe.”

“Strategic partnerships are one of the driving elements in the growth of Disneyland Paris. The renewal of our partnership for another five years represents new opportunities for both companies to use their joint know-how to offer a top quality guest experience,” declared Philippe Gas, CEO of Euro Disney SAS.

About Hertz

Hertz is the largest worldwide general use car rental brand operating from more than 8,500 locations in 146 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 81 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. The Company also operates the Advantage car rental brand at 26 airports in the U.S. and the global car sharing club, Connect by Hertz, in New York City, Berlin, London, Madrid, Melbourne, and Paris. In addition, Hertz operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, including tools and supplies, and new and used equipment for sale from approximately 325 branches in the United States, Canada, China, France, Spain and Italy.
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About Disneyland Paris
Disneyland Paris is Europe’s leading tourist destination, with more than 230 million visits since the Resort opened in 1992 (15.4 million visits in 2009). The Resort includes two spectacular theme parks (Disneyland Park and Walt Disney Studios Park); seven Disney themed hotels with approximately 5,800 hotel rooms (with an additional 2,400 hotel rooms operated by Selected and Associated Hotels); two full-service convention centres; and a 27-hole, world-class golf course. In addition, the Resort is home to Disney Village, one of the largest entertainment districts in the Ile-de-France Region. Spanning more than 30,000 m2, Disney Village offers themed restaurants, shops and a cinema multiplex. In all, Disneyland Paris includes 56 attractions, 55 shops, and 74 restaurants.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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