Thursday, February 29, 2024

Euro Disney S.C.A.: Reports Fiscal Year 2010 Results

Marne-la-Vallee, France — complete report available here.

Key Operating Statistics (1) Fiscal Year
2010 2009 2008
Theme parks attendance (in millions) 15.0 15.4 15.3
Average spending per guest (in EUR) 45.30 44.22 46.32
Hotel occupancy rate 85.4% 87.3% 90.9%
Average spending per room (in EUR) 209.78 201.24 211.39

Commenting on the results, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S, said:

“In a year marked by the difficult economic context and challenging travel conditions, we achieved 15 million in attendance at our parks and 85% occupancy in our hotels, remaining Europe’s number one tourist destination. Resort revenues were stable versus the prior-year, as an increase in guest spending offset lower attendance and occupancy. Total revenues ended the year up 4%, reflecting increased real estate revenues from a property sale in Val d’Europe.

During our second semester, we launched Disney’s New Generation Festival and saw a marked improvement in both attendance and hotel occupancy, while growing guest spending. In August, we opened Toy Story Playland, with three new attractions in the Walt Disney Studios Park, bringing the magic of these popular Toy Story films to life. Iconic Disney-themed attractions and entertainment, together with great guest service delivered by our Cast Members, continue to create magical moments for our guests.

On September 14, we signed an important amendment to our existing partnership agreement with the State and other public parties, which outlines the future development of Disneyland Paris and the town of Val d’Europe. This amendment marks a significant milestone in the history of our company, and enhances our ability to further develop the Resort and surrounding area over the next twenty years.”

Related stories from InPark Magazine:
Remembering Harrison Price, Disney legend and entertainment feasibility pioneer
2009 waterpark attendance numbers from TEA & AECOM

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Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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