Wednesday, April 17, 2024

Framestore’s rides team at IAAPA Expo Asia discussing Lionsgate Entertainment World projects and Game Changers line of products

Framestore‘s rides team is on site in China for IAAPA Expo Asia, the region’s premier event for the attractions industry, taking place through June 14 at the Shanghai New International Expo Centre.

The team can be found on the show floor speaking to delegates about some of the latest attractions projects that the creative studio has been working on, including several rides at the upcoming Lionsgate Entertainment World park in Hengqin, China.


The team is also speaking about its Game Changers, a range of turnkey theme park rides which Framestore has developed with Cavu Designwerks. The Game Changers bring together Framestore’s storytelling and visual effects expertise with Cavu’s approach to theme park ride engineering and represent a new way for visitors to be immersed through the personalization of ride experiences.

“IAAPA Expos are without a doubt some of the best industry events that bring together clients and partners and are a great platform for us to connect with brands looking to maximise their IPs in immersive experiences,” said Adam Sargent, Business Development Manager at Framestore. “We’ve been looking forward to this year’s Asia Expo as it’s such an important region for us, both because of the big projects we’ve been working on in China and because of the wealth opportunities available in the region.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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