Framestore‘s rides team is on site in China for IAAPA Expo Asia, the region’s premier event for the attractions industry, taking place through June 14 at the Shanghai New International Expo Centre.
The team can be found on the show floor speaking to delegates about some of the latest attractions projects that the creative studio has been working on, including several rides at the upcoming Lionsgate Entertainment World park in Hengqin, China.
The team is also speaking about its Game Changers, a range of turnkey theme park rides which Framestore has developed with Cavu Designwerks. The Game Changers bring together Framestore’s storytelling and visual effects expertise with Cavu’s approach to theme park ride engineering and represent a new way for visitors to be immersed through the personalization of ride experiences.
“IAAPA Expos are without a doubt some of the best industry events that bring together clients and partners and are a great platform for us to connect with brands looking to maximise their IPs in immersive experiences,” said Adam Sargent, Business Development Manager at Framestore. “We’ve been looking forward to this year’s Asia Expo as it’s such an important region for us, both because of the big projects we’ve been working on in China and because of the wealth opportunities available in the region.”