LOS ANGELES /PRNewswire/ — GameFly, Inc., the leading online video game rental subscription service, today announced a national summer-long promotion with Six Flags through September 5, 2011, offering guests extended free GameFly trials. The promotion includes 11 domestic Six Flags parks and will be communicated via online ticket receipts, banner ads on sixflags.com, an email blast to Six Flags Season Passholders and through in-park activation. GameFly will provide one million gift cards for giveaway at toll booth exits at each park. In addition, GameFly will run content on the Six Flags Television Network, as well as the in-park Jumbotron Network for the two-month partnership. Also, up to 35,000 extended trial memberships will be given away to Six Flags seasonal employees.
IPM Editor’s note: Here’s a marketing partnership that promotes an in-home entertainment product (video games) to guests of an out-of-home entertainment provider (Six Flags theme parks) – as well as its employees. — J.R.
“Six Flags is thrilled to continue its run of successful video game partnerships, this time with GameFly,” said David McKillips, Senior Vice President Corporate Alliances & Partnership Marketing. “This promotion provides great exposure for GameFly via the Six Flags online and in-park digital assets, exit sampling, and also expands their reach to a broader audience.”
“Summer is a great time to sign up for GameFly since students are not in school and have more free time to enjoy video games,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content. “With so many families visiting Six Flags parks in the summertime, it’s a great way to educate them about our service.”
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011.
About GameFly. Inc.
GameFly online video game rental service, allows members to rent one or more video games concurrently, with no due dates, late fees or shipping charges. Users can easily select titles and manage their list of games online from the GameFly website at www.gamefly.com or from the GameFly App for iOS and Android devices. Members receive games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers. In addition to selling video games through the “Keep” feature, GameFly also sells new and used video games. With the recent acquisition of Direct2Drive.com, GameFly is now the number two online retailer for downloading Windows and Mac video games.