Merlin Entertainments has announced a brand new Peppa Pig Park will open in 2024 at the LEGOLAND Deutschland Resort.
The brand-new attraction will be the EU’s first independent Peppa Pig Park and will open in Günzburg, Bavaria, just in time for the 20th anniversary of the Peppa Pig brand.
The collaboration builds on Merlin’s successful relationship with Hasbro, which includes a further Peppa Pig Theme Park set to open in North Richland Hills, Texas in the U.S., which officially broke ground this week, and the already successful Peppa Pig Theme Park in Florida.
The Günzburg theme park, set to open right next to Merlin’s LEGOLAND Deutschland Resort, will feature a colourful mix of attractions, including multiple rides, interactive attractions, themed playscapes and shows, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play, making this the ultimate first theme park experience for pre-school children.
Manuella Stone LEGOLAND Deutschland divisional director said: “Together as a family, kids and their parents can visit the theme park and create everlasting memories with Peppa. Analogous to the Peppa children’s series, the park is conceived and designed around the needs and abilities of pre-school children. With the opening, we are thus also offering the young target group their own rides and the opportunity to get to know the world of family theme parks step by step.”
Scott O’Neil, CEO, Merlin Entertainments said: “At Merlin Entertainments, we are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability. We are inspired to bring the magic of Peppa Pig to Günzburg, which will be our first Peppa Pig Park within mainland Europe. Located at LEGOLAND Deutschland Resort, the new theme park will be perfect for families visiting the popular resort and will expand our entertainment offerings across Germany.
“This new Peppa Pig Theme Park builds on the incredible success of Peppa Pig Theme Park in Florida and Peppa Pig World of Play locations spanning across the globe from Texas to Shanghai. We look forward to continuing to celebrate our dynamic partnership with Hasbro by creating more opportunities and bringing phenomenal brands like Peppa Pig to life through our attractions.”
Merlin Entertainments & Hasbro: global leaders in the entertainment industry
Merlin has a licensing agreement with global branded entertainment leader Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
Matt Proulx, VP of Location Based Entertainment at Hasbro: “The success of the first Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring the first Peppa Pig Park to our fans and families in Europe and expand the reach of this immersive experience. Adding another Peppa Pig Theme Park location furthers our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We have so much in store for Peppa’s big anniversary year in 2024 and cannot wait for guests of all ages visiting Bavaria to create lifelong memories with Peppa and her friends.”
