Tuesday, November 28, 2023

Goddard-Designed "Do You Speak Beluga" Interactive Attraction Continues Lotte World Expansion

Seoul, Korea (December 10, 2012) — Seoul-based Lotte World has announced that its newest attraction, an interactive theater show called “Do You Speak Beluga?”, will open to the public in January 2013. Located in the “AquaPlaza” section of the park, the experience will immerse guests in an animated undersea environment , in which they’ll be able to interact, one-on-one, with a digitally-created Beluga Whale.

The new project marks the second recent attraction resulting from a multi-project collaboration between Lotte World and Hollywood-based design firm the Goddard Group. The first, a family flat ride called “Jumping Fish,” debuted to an enthusiastic response in October.

“The ‘Beluga’ project comes at an exciting time of growth for Lotte World,” according to Taylor Jeffs, the Goddard Group’s Director of Design. “More guests are coming to the park than ever before, so we’ve been actively working with the Lotte team to find fresh and exciting ways to increase capacity while bringing the guest experience into the 21st century.”

W.G. Choi, the attraction’s producer, agrees. “Do You Speak Beluga?’ will not only be among the most technologically-advanced attractions in the park, but in all of Korea. We anticipate this to be a very popular experience with guests both young and old”. Korea-based Rayglyph is providing the show’s technology and content.

The new attraction will replace a food court that has existed since the park’s opening in 1989. However, to coincide with the attraction’s launch, a new undersea-themed food court, located just steps away from both the “Do You Speak Beluga?” and “Jumping Fish” attractions, is also scheduled to debut later this month.

Minsung Kim, Lotte World Manager of Attraction Development, adds, “With the new food court, our guests will be able to enjoy a modernized dining experience, as well as an environment filled with original characters and artwork created by animation legend Phil Mendez.”

The openings of the new “Beluga” attraction and food court will complete the year-long Aqua Plaza renovation project.


Lotte World is a world-class theme park located in the heart of Seoul, South Korea. Since its opening in 1989, the park has consistently ranked among the world’s top-performing theme parks, consistently drawing between 5 and 7 million visitors each year. Located in Seoul’s Jamsil district, the park is divided into two main themed areas- Lotte World Adventure (indoor theme park) and Magic Island (outdoor attraction area).

The park features a number of heavily-themed attractions including “The Adventure of Sinbad,” “Pharaoh’s Fury,” and “Atlantis Adventure,” in addition to a number of classic family rides, shows, and attractions.

Currently celebrating its 10th Anniversary, the Goddard Group, launched by Gary Goddard in 2002 in Los Angeles, has grown to become one of the most successful independent entertainment design firms working in the industry today, having designed and opened over two-dozen currently-operating attractions and destinations all over the globe for a variety of clients, including Universal Studios, Six Flags, Lotte, Galaxy, and Melco-Crown.

If you’ve ever been to New York’s Times Square, Las Vegas, Tokyo, Sydney, Cape Town, Jakarta, Hollywood, Shanghai or the Philippines, chances are you’ve personally experienced one of the themed entertainment attractions, hotels, resorts, aquariums, retail outlets or visitor centers designed and produced by Gary Goddard and The Goddard Group.

While best known for theme parks and attractions, Goddard and his company also specialize in a broad range of mediums, having also designed resorts, casinos, museums, and retail malls, as well as having produced Broadway shows and creating outstanding 3D/ 4D attractions.

Joe Kleiman
Joe Kleimanhttp://wwww.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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