Dublin, Ireland (January 24, 2012) /MARKETWIRE/ — Guinness Storehouse(R), Ireland’s No. 1 international visitor attraction, officially launched a new mobile phone application, arming visitors with a breadth of new capabilities to enhance their Guinness Storehouse experience. With an existing interactive digital presence on Facebook, Twitter and YouTube, the Guinness Storehouse developed the new App to allow visitors and fans access to their favourite attraction at the touch of their fingertips.
Once downloaded free-of-charge onto any iPhone, iPad, Android or BlackBerry smartphone, the Guinness Storehouse App can help users map their journey to the building with the help of Google maps, and help them navigate through the building with a digital map. In addition, visitors can purchase tickets at a 10% discount, and avoid ticket lines upon arrival, as well as check opening times.
“Our new multi-functional app allows us to connect with visitors in a modern and unique way, keeping them up-to-date on all things Guinness Storehouse,” says Lisa Fitzsimons, Marketing Manager, Guinness Storehouse.
Located in the heart of the historic St. James Gate Guinness(R) brewery in Dublin, Guinness Storehouse is home to an old fermentation plant, transformed into a seven-story visitor attraction that tells the history of the birth and the making of the world famous beer.
The App offers fully digitized tours in English, German, Spanish, Italian and French. These tours feature unique and interactive hotspots, which showcase specific points of interest on each floor through the use of photos, video and descriptions. These hotspots include the Guinness Ingredients exhibit, the GuinnessAdvertising exhibit and the Cooperage exhibit, which showcases the ancient craft of barrel making.
The App’s Dublin Skyline feature enables users to enjoy incredible 360-degree views of Dublin and beyond — a feature for fans unable to make the trip to Guinness Storehouse or for future visitors interested in the views they will experience atop the Guinness Storehouse Gravity Bar on the 7th floor. The Dublin Skyline option offers information about 18 tourist attractions in Dublin in view from the panoramic bar — an educational resource while enjoying a complimentary pint for consumers of legal drinking age or even a delicious Guinness-infused meal.
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