Wednesday, June 16, 2021
Array

Guitammer Co’s ButtKicker®s now rumbling 10,000 seats in 13 countries

AMC Mainstreet 6, Kansas City

Mainstream cinemas join special venue theaters installing the transducers
WESTERVILLE, Ohio, USA /PRNewswire/ — The Guitammer Company’s (OTCBB : GTMM) line of ButtKicker® brand low frequency audio transducers are now installed in movie theaters, special effects ‘4D’ theaters, planetariums and other attractions in over 13 countries. With its first installation over a decade ago, Guitammer now boasts over 10,000 “ButtKicker-enabled” seats.

Patented ButtKicker transducers utilize the low frequency audio signal from sound tracks to create the physical sensation of bass and effects – like a subwoofer, but without making sound. Some theater venues call it a ‘4D’ effect, augmenting the visual and auditory experience with immersive feeling.

In the U.S., AMC Theaters installed 565 ButtKicker brand products to make sure every seat of their Mainstreet Theater in Kansas City, MO had the added feeling of bass and special effects that only ButtKicker brand products can provide. “It’s adding a third sense to the movie experience, not just adding a tactile subwoofer. When they go off, it’s very intense,” says Dan Huerta, AMC’s VP of projection, sound and new technologies in an article by CEPro about the installation.

In China, Lumeiere Pavilions, a new luxury theater chain recently installed ButtKicker brand transducers for their first 158-seat theater in Nanjing.

And in Russia, a 500-seat IMAX theater and two 50+ seat VIP theaters in Krasnodar, Russia, were fully outfitted with ButtKicker brand products. This theater will be in addition to the attached, eight-screen cinema complex that already uses 540 ButtKicker units to shake all 1675 seats.

Regarding “…theme park, exhibition and special project sectors,” Guitammer’s UK distributor, Mike U’Dell of Network Music in London, England, said, “ButtKicker brand products are continually requested in all these areas due to the versatility of the product and robust build quality for larger installs.”

When asked why Guitammer continues to increase its install-base of theaters and attractions, Mark Luden, President & CEO of the company said, “I think theater chains around the world are beginning to realize not only the tremendous impact that ButtKicker brand products add to the entertainment experience, but that they’re also extremely cost-effective – not requiring movies to have special encoding, or viewers to wear special glasses.”

About The Guitammer Company
The Guitammer Company, Westerville, OH, is a leader in low frequency sound. Its innovative and award-winning line of ButtKicker®-brand low frequency audio transducers let users feel low-frequency sound (bass) and are used around the world by leading entertainment and theater companies in movie theaters and attractions; by world famous musicians; in home theaters, simulators and for car audio. Their revolutionary, patented design makes them musically accurate, powerful and virtually indestructible. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

Related Articles

Latest Articles