The Harry Potter: Magic at Play will make its worldwide debut at Chicago’s Water Tower Place on Friday, November 11, 2022. Created by Superfly X and Warner Bros. Themed Entertainment, the interactive experience will allow fans of all ages to engage with the Wizarding World through 30,000 square feet of hands-on magical interactivity including games, exploration, sensory activations and more that celebrate Harry’s own journey in discovering the wizarding world.
“When we set out to create Harry Potter: Magic at Play with our partners at Superfly X, we knew we wanted to bring Harry Potter’s world to fans in a hands-on and tactile way that gives all ages but especially our younger guests the ability to experience and play with the wizarding world like never before. From the moment guests arrive, they are immersed in Harry’s story and are an active participant in their own journey through innovative play, experiential sets, games and more,” said Peter van Roden, Senior Vice President, Warner Bros. Themed Entertainment.
“Over the last few years, Chicago has proven to be the perfect city to debut Superfly X experiences and with Harry Potter: Magic at Play we invite Wizarding World fans to experience the franchise in an all-new, playful way,” said Stacy Moscatelli, Co-President and Chief Strategy Officer at Superfly X. “Whether they are longtime fans of the Wizarding World, or young fans experiencing this incredible world for the very first time, guests will be able to enjoy a Harry Potter activity filled adventure all their own, as they celebrate Harry’s journey to Hogwarts.”
At Harry Potter: Magic at Play, the journey begins at 4 Privet Drive. Explore the Dursley’s living room taking care to not disturb anyone in the cupboard under the stairs; step onto a boat and prepare to cross the Great Lake to Hogwarts; attend some of Hogwarts’ most beloved classes, mastering “Wingardium Leviosa” and levitating a feather in Charms, exploring the Potions dungeon with all senses and fending off a swarm of Cornish Pixies in Defense Against the Dark Arts; practice Quidditch fundamentals for all player positions; play amid Hagrid’s pumpkin patch and traverse the Forbidden Forest; and so much more. A multitude of iconic experiences and surprises await guests throughout the space as they forge their path through Harry’s journey.
Harry Potter: Magic at Play will also feature a gift shop open to both ticketed and non-ticketed guests. The gift shop will offer a wide range of bespoke and licensed items alongside themed food and beverage including the beloved Butterbeer. Visitors wishing to send word to friends and family about their magical experience can do so via owl post – a much faster alternative to Muggle mail.